Associate Director, Omnichannel Marketing Production

Bristol-Myers Squibb • Princeton, NJ

400d • Hybrid

About The Position

The Associate Director of Omnichannel Marketing Production at Bristol-Myers Squibb is responsible for managing and overseeing the production of large-scale, omni-channel marketing projects. This role requires expertise in project management, print manufacturing, and digital marketing, particularly within the pharmaceutical or healthcare industry. The ideal candidate will ensure high-quality deliverables, timely completion of projects, and effective collaboration with various teams to support brand strategies and marketing campaigns.

Requirements

• BA/BS in Marketing or Business
• Minimum of 5 years of experience in Omni Channel Marketing Production Management, Project Management, Print Manufacturing, and Marketing
• Proficiency in Adobe Workfront, Jira, SharePoint, Veeva Vault, and other industry-leading software
• Budget management experience preferred
• Exceptional communication and interpersonal skills
• Strong organizational and project management abilities
• Experience working within the Pharmaceutical industry of at least ten years
• Knowledge of current trends and best practices in omni-channel marketing production.

Responsibilities

• Manage and oversee the production of large-scale, various omni-channel marketing projects, ensuring high-quality deliverables and timely completion
• Collaborate closely with the Omni Channel Strategists, brand teams, and creative teams to understand project requirements and exceed deliverable expectations
• Accountable for development of content timelines
• Accountable for the content to be delivered across as planned across all channels
• Responsible for managing the production agencies to ensure tactics are published as per plan
• Partner with Omni Channel Strategists and brand team(s) to understand marketing campaigns and overall brand strategy to best provide direction on production and execution on marketing assets
• Utilize Adobe Workfront, Jira, and SharePoint to streamline project management and overall workflow and provide guidance to production partners
• Manage budgets across both print and digital marketing deliverables across multiple vendors
• Handling diverse print and digital deliverables, leveraging automation tools and variable data printing (VDP) to enhance engagement and reduce turnaround times in alignment with production partners
• Ensure accurate and timely reporting of marketing performance metrics. Analyze marketing data to identify trends, insights, and opportunities for optimization
• Build and maintain multiple vendor relationships across all production partners
• Lead the adoption of eco-friendly practices and printed materials to align with BMS' sustainability goals
• Implement best practices and industry standards to enhance marketing operations
• Manage multiple jobs simultaneously, with the ability to prioritize workload to support brand strategies, ensuring efficient and effective production processes
• Develop and implement marketing processes and workflows to improve efficiency and effectiveness
• Manage marketing technology stack, including CRM, marketing automation, and analytics tools
• Leading a small team of contracted workers

Benefits

• Competitive salary
• Wide variety of competitive benefits, services, and programs
• Opportunities for career growth and development
• Flexible work environment

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree