Associate Director - Omnichannel Insights & Data

Bristol Myers Squibb • Princeton, NJ

2d

About The Position

Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible. Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us. Summary: The Associate Director, Omnichannel Insights and Data leads the strategy, development, and optimization of digital measurement and analytics platforms. As business product owner, you will oversee platforms including Crossix, enterprise BI tools (e.g., DOMO, Power BI), campaign optimization solutions, and next-generation always-on analytics platforms. Your primary accountability includes defining enterprise measurement frameworks, standardizing leading and lagging KPIs, and delivering scalable analytics products to drive data-driven decision making for Marketing, Omnichannel, and Commercial teams. You will champion measurement logic, analytics automation, and insightful frameworks, enabling closed-loop learning and continuous improvement. The role partners closely with CRM Insights Enablement, Decision Science (MMx/KDA), Omnichannel Strategy, BI&T, and global analytics teams. You will translate complex data into clear, actionable insights that improve customer experience and commercial effectiveness, while integrating decision science outputs and agentic AI capabilities for stronger business impact.

Requirements

• Bachelor's degree in data science, Analytics, Statistics, Economics, Business, or related quantitative field.
• Minimum 5 years of experience in digital analytics, marketing measurement, or commercial insights within healthcare, life sciences, or regulated industries.
• Demonstrated experience as a product owner for analytics platforms or data products.
• Strong proficiency in attribution, incrementality, and causal inference methods.
• Extensive expertise in campaign measurement, KPI frameworks, and performance optimization for omnichannel customer journeys.
• Experience managing third-party data/analytics vendors and collaborating with data engineering/technology teams.
• Proven ability to translate analytics findings into business actions, influencing measurable commercial outcomes.
• Hands-on experience leveraging LLMs for insight generation and enablement—including prompt engineering, content analysis, summarization, and clustering for pattern discovery.
• Expertise in validating AI/agent-generated insights for accuracy, trust, and compliance.
• Proficiency in SQL, Python, R, and analytics platforms (e.g., Databricks, Snowflake, Power BI).
• Strong data quality, QA, and governance mindset.

Nice To Haves

• Minimum 5 year's of hands-on experience in advanced analytics/data science with a focus on omnichannel engagement measurement (across CRM, paid media, field teams, owned digital, and third-party ecosystems).
• Deep proficiency in attribution and impact measurement (Markov chain, multi-touch attribution, media mix modeling, causal inference for incremental lift).
• Experience with test-and-learn frameworks and translating results into actionable, scalable, and compliant insights.
• Experience in cloud-based analytical environments (Azure, Databricks, Snowflake, or equivalent).

Responsibilities

• Measurement & Reporting Serve as business product owner for digital measurement and analytics platforms including Crossix, enterprise BI tools, and campaign optimization solutions.
• Design and enable interactive platforms for campaign planning, optimization, and post-campaign reviews, embedding actionable recommendations and real-time alerts.
• Develop and support capabilities for campaign optimization, including advanced performance diagnostics, pacing, frequency, channel effectiveness, channel synergy, and test-and-learn frameworks.
• Ensure insights inform ongoing planning and execution strategies for marketing and omnichannel efforts.
• AI, Agentic, & LLM Capability Development Oversee design and implementation of analytics agents and agentic frameworks to automate insight generation, pattern discovery, and measurement scale.
• Integrate large language models (LLMs) and enablement layers within analytics platforms for classification, summarization, clustering, and automated content analysis.
• Collaborate with IT, external vendors, and brand teams to drive rapid innovation, pilots, and scalable analytics solutions.
• Always-On Digital Measurement & Platform Enablement Lead cross-functional teams to develop and scale always-on digital analytics platforms for automated tracking, reporting, and insight delivery across paid and owned channels.
• Implement automated data pipelines, weekly refresh schedules, and rigorous quality controls in partnership with data engineering teams.
• Ensure platforms are governed, scalable, reusable, and reduce reliance on ad hoc/manual analyses.
• Measurement Frameworks, KPI Standardization & MMx/Decision Science Integration Design and implement standardized measurement frameworks across web, paid media, owned channels, and third-party data sources, incorporating MMx and decision science outputs to expand engagement insight capabilities.
• Define and maintain enterprise-wide KPIs, metric definitions, and business rules to ensure consistency and quality across brands and global markets.
• Deliver executive-level summaries connecting core metrics and decision science insights to business outcomes and optimization opportunities.
• Data Foundation & Governance Oversee robust data management frameworks for third-party feeds, ensuring reporting accuracy and trust.
• Set and enforce standards for data tagging, metric definitions, business rules, and governance to maintain integrity and compliance.
• Execute global strategies for third-party non-personal promotion (NPP) data integration, standardization, and governance.
• Collaborate with global partners to maintain source-of-truth standards and implement regular refresh cycles for all data sources.
• Cross-Functional Partnership & Enablement Act as a trusted analytics partner to Marketing, Omnichannel, TA Analytics, and Commercial teams.
• Present insights through clear dashboards, compelling narrative storytelling, and executive-ready reporting.
• Lead enablement and best-practice sharing to drive enterprise adoption of standardized measurement approaches and advanced analytics capabilities.

Benefits

• Health Coverage: Medical, pharmacy, dental, and vision care.
• Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
• Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
• Work-life benefits include: Paid Time Off US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees) Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays Based on eligibility, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day. All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.
• Eligibility Disclosure: The summer hours program is for United States (U.S.) office-based employees due to the unique nature of their work. Summer hours are generally not available for field sales and manufacturing operations and may also be limited for the capability centers. Employees in remote-by-design or lab-based roles may be eligible for summer hours, depending on the nature of their work, and should discuss eligibility with their manager. Employees covered under a collective bargaining agreement should consult that document to determine if they are eligible. Contractors, leased workers and other service providers are not eligible to participate in the program.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees