Associate Director of Strategic and Digital Marketing

Baylor University • Waco, TX

2d

About The Position

Baylor Athletics is seeking a motivated, elite worker to be our Associate
Director of Strategic and Digital Marketing. This individual will oversee
marketing efforts for Women’s Basketball, Volleyball, and Softball. In addition
to their sport oversights, this individual will be assisting with community
engagement efforts to increase Baylor Athletics partnerships with the greater
Waco area including establishing relationships with youth teams, churches, local
school districts, and more. This role will also spearhead email marketing for
Baylor-hosted concerts and events, a weekly revenue-generating email series
known as “SicEMail,” and the marketing of game day experiences.

Ultimately, the goal of this position is to increase the attendance, revenue,
and community relationships for their assigned sports. This is a more
digitally-focused role that will be centered around mass fan emails,
advertising, surveys, and community activations.

A Bachelor's degree in Sports Management, Marketing, Communications, or a
related field and two years of working in athletics marketing with strong email
and advertising experience. Highly proficient in Eloqua emails, digital and
traditional advertising, and Adobe Creative Suite, and Microsoft Office A
Masters degree is preferred. Additional education or experience will not be
considered in lieu of one another.

Applicants must be currently authorized to work in the United States on a
full-time basis.

Requirements

• A Bachelor's degree in Sports Management, Marketing, Communications, or a related field and two years of working in athletics marketing with strong email and advertising experience.
• Highly proficient in Eloqua emails, digital and traditional advertising, and Adobe Creative Suite, and Microsoft Office
• Applicants must be currently authorized to work in the United States on a full-time basis.

Nice To Haves

• A Masters degree is preferred.

Responsibilities

• Develop and execute marketing plans for their assigned sports of Women’s Basketball, Volleyball, and Softball
• Oversee all emails, digital advertising, traditional advertising, and community engagement for assigned sports
• Assist and be involved in conversations with the greater Waco area to promote a stronger relationship between community partners to increase attendance and support from local families, youth teams, churches, schools, etc.
• Collaborate with the athletics ticket office to effectively drive attendance and revenue for assigned sports
• Write and send the weekly revenue-generating email series titled SicEMail
• Assist and collaborate with the Bear Foundation on all marketing efforts relating to concerts and events hosted by Baylor University
• Oversee the execution of game day experiences during Football game days
• Conduct surveys for assigned sports to ensure fan and student feedback is being listened to and applied on a game-to-game basis
• Track performance on attendance and revenue for assigned sports, and always being looking to evolve and grow their audience
• Collaborate with staff members who will be executing game day experiences to ensure they are effectively marketed to drive maximum revenue
• Maintain working knowledge of and adherence to all NCAA, Big 12 Conference, and institution rules and regulations and to communicate immediately any possible infractions of such rules and regulations to the Athletics Compliance staff
• Other duties as assigned by supervisors
• Perform all other duties as assigned to support Baylor’s mission.
• Ability to comply with University policies
• Maintain regular and punctual attendance

Benefits

• As part of the Baylor family, eligible employees receive a comprehensive benefits package that includes medical, dental, and vision insurance, generous time off, tuition remission, and outstanding automatic retirement contributions.
• Baylor has a comprehensive benefits plan that supports you and your family’s wellbeing and allows you to be a part of the life of a vibrant and active college campus.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees