ASSOCIATE DIRECTOR OF PUBLIC RELATIONS

Uw Medicine • Seattle, WA

404d • $11,000 - $115,008

About The Position

The Associate Director of Public Relations at UW Medicine plays a critical role in the Strategic Communications team, focusing on media relations and public relations strategy. This position involves managing media inquiries, developing public relations programs, and supporting crisis communications efforts. The role requires strong writing skills, strategic thinking, and a commitment to diversity, equity, and inclusion, as well as the ability to build relationships with various stakeholders within the organization.

Requirements

• Bachelor's degree in communications, public relations, journalism or related field.
• Five or more years of progressively responsible public relations experience including both media and outside-of-media contexts.
• Experience with management of crisis communications and reputation management efforts.
• Exceptional writing skills, able to quickly and accurately write and edit compelling content following AP style and UW Medicine brand guidelines.
• Strong organizational skills and attention to detail.
• Proven ability to work in a fast-paced, high-change environment with demonstrated ability to manage multiple projects simultaneously.

Nice To Haves

• Seven to ten years of progressively responsible public relations experience including both media and outside-of-media contexts.
• Advanced degree in communications, public relations, journalism or related field.
• Prior experience working in a large, complex organization.
• Prior work in a health system setting.

Responsibilities

• Manage media inquiries related to the position's beat areas.
• Support the Director of Media Relations in developing and managing media relations strategy.
• Identify topics and write news releases and blogs for posting on the Newsroom and distribution to media.
• Share in the daily rotation of checking for media requests via email and phone.
• Escort media crews interviewing faculty or staff at UW Medicine entities.
• Work with the video team on video soundbites to accompany news releases.
• Develop strategic short- and long-term plans for Public Relations programming outside of media relations.
• Create an operational design for PR programs and oversee plan implementation.
• Manage the budget for PR programs, including developing an annual budget and maintaining accurate data.
• Manage and evaluate PR programs, leading functional meetings and tracking progress.
• Facilitate UW Medicine's crisis communications responses when needed.

Benefits

• Generous benefits and work/life programs.
• Professional growth opportunities.
• Unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits, and natural beauty.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree