Associate Director of Member Quality and Engagement

Bumble Inc. • Austin, TX

100d • $140,000 - $160,000

About The Position

Bumble Inc. is seeking an Associate Director of Member Quality and Engagement to lead strategies that drive engagement, retention and member quality across our portfolio of apps. This is a senior, cross-functional role that blends lifecycle strategy, audience segmentation, and experimentation to strengthen the member experience and deliver measurable business outcomes. Based in either Austin or New York, this role reports to the Director of Growth Product Marketing and will partner closely with product, analytics, and brand teams to shape how we activate features, optimize the member journey, and deliver meaningful value.

Requirements

• 7+ years in product marketing, lifecycle marketing, or growth roles within a consumer technology or subscription-based business
• Deep expertise in lifecycle and CRM marketing with a track record of improving member retention and engagement
• Hands-on experience with marketing automation tools such as Braze, segmentation frameworks, and performance measurement
• Ability to develop and lead experimentation roadmaps with a test-and-learn mindset
• Excellent cross-functional collaborator and communicator with strong organizational leadership
• Strategic thinker who is also a doer and able to move from high-level vision to tactical execution

Responsibilities

• Own the strategy and execution of programs focused on increasing member quality, engagement, and retention
• Lead the lifecycle experimentation roadmap to identify high-impact levers across onboarding, reactivation, and loyalty
• Surface behavioral insights through segmentation and data analysis to guide CRM and in-app campaign development
• Develop full-funnel campaign strategies that drive improvements in member quality, engagement, and retention across key lifecycle stages
• Build targeted campaign playbooks that connect behavioral signals with the right CRM or in-app actions to drive relevance and value
• Collaborate with Product, Lifecycle, and BI to identify key inflection points in the member journey and shape strategies that encourage meaningful action
• Translate experimentation and insights into scalable lifecycle touch-points with a focus on continuous optimization
• Oversee development and launch of lifecycle campaigns across CRM, in-app, and owned channels with a focus on personalization and business impact
• Partner with Creative and Content teams to develop assets that reflect member needs and behavioral triggers
• Monitor campaign performance and optimize based on KPIs such as retention, CTR, engagement, and member quality
• Partner with Product, Lifecycle Marketing, Revenue, Engineering, and BI to align on strategy, timelines, and execution plans
• Champion a member-first approach across all growth initiatives
• Drive operational clarity across cross-functional efforts and lead key stakeholder updates

Benefits

• $140,000 - $160,000 a year

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 501-1,000 employees