Associate Director of Marketing - Digital Advertising

Purdue University • West Lafayette, IN

396d

About The Position

The Associate Director of Marketing - Digital Advertising at Purdue University is responsible for developing and executing marketing strategies aimed at enhancing fan engagement and driving ticket sales for athletic events. This role involves managing digital and traditional advertising efforts, particularly focusing on revenue-generating email campaigns, while collaborating with the marketing team to evaluate the effectiveness of these initiatives.

Requirements

• Bachelor's degree in marketing, management, or a related field.
• Three years of progressive marketing experience, including three years in email marketing and e-commerce.
• Thorough knowledge of graphic design using the Adobe Creative Suite.
• Strong business acumen and understanding of how job responsibilities advance departmental goals.
• Creative thinking and idea generation skills.
• Strong written and verbal communication skills, with the ability to perform detail-oriented work and communicate effectively with a diverse population.
• Strong interpersonal skills.

Nice To Haves

• Marketing/Promotions or sales/advertising experience within a Division I or pro sports team.
• Experience working with an email marketing platform.

Responsibilities

• Provide strategic input into the athletics marketing department's strategy.
• Develop fan affinity and sell tickets to revenue-producing athletic events through digital and traditional advertising platforms.
• Manage and execute revenue-producing emails for the marketing department.
• Work with the marketing team to create, place, track, and evaluate overall advertising efforts for the athletic program.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Generous paid time off package for sick and vacation days

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Educational Services
• Education Level: Bachelor's degree