Associate Director of Marketing and Content Management

Schreiner University • Kerrville, TX

55d

About The Position

The Associate Director of Marketing and Content Management provides leadership and strategic oversight for the university's digital content, website, and user experience. This position ensures that all online and digital assets reflect Schreiner University's mission, brand standards, and marketing goals, ensuring cohesive messaging and brand consistency across all communication deliverables. The Associate Director manages the daily operations of the university website, oversees content creation and coordination, supervises creative staff, and partners closely with an offshore web development team. Working under the direction of the Director of Marketing and Communications, this position drives digital strategy, manages workflow through the HappyFox ticketing system, and ensures that all content initiatives support recruitment, retention, and advancement priorities.

Requirements

• Bachelor's degree in marketing, Communications, Digital Media, or related field.
• Minimum of five (5) years of experience in digital content management, web administration, or marketing operations.
• Demonstrated proficiency with content management systems (e.g., WordPress, Drupal, Cascade).
• Proficiency in social media platforms, data analytics, and tools (ex: Instagram, Facebook, LinkedIn, Twitter, Threads), and experience using social media management tools
• Experience using project or ticketing systems such as HappyFox, Jira, or Asana.
• Knowledge of SEO, UX principles, analytics tools, and accessibility compliance.
• Demonstrated ability to lead and mentor staff, set expectations, and promote accountability and consistency in service delivery.
• Strong leadership, organizational, and communication skills.
• Ability to manage multiple priorities and collaborate across departments.
• Able to work nights and weekends as required.
• Must have a valid Texas driver's license, related insurance, and a good driving record.

Nice To Haves

• Experience working with or managing offshore or remote development teams preferred.

Responsibilities

• Leads the planning and execution of a university-wide digital content strategy that enhances Schreiner's online presence and user experience.
• Partners with the Director of Marketing and Communications to align digital storytelling, design, and web functionality with institutional goals.
• Oversees website structure, navigation, and accessibility to ensure SEO optimization and effective user engagement.
• Serves as the primary liaison with the Institutional Technology web development team, coordinating projects and priorities to ensure timely, high-quality results.
• Partners with the Director of Marketing and Communications to develop and enforce brand standards and digital best practices across all university platforms.
• Supervises and mentors the Videographer/Photographer and Social Media Coordinator, providing creative direction and fostering professional growth.
• Oversees creative workflow to ensure efficiency, quality, and adherence to project timelines.
• Collaborates with the Print Shop Manager to ensure visual and brand consistency across print and digital materials.
• Manages the university website to ensure content is accurate, current, and engaging; coordinates with campus departments to ensure timely updates.
• Oversees the HappyFox ticket system to assign, track, and complete marketing and creative requests efficiently.
• Conducts regular audits to maintain site quality, compliance, and accuracy.
• Monitors and analyzes website, SEO, and social media metrics to guide strategy and improve performance.
• Prepares digital performance reports and implements tools to enhance workflow and accountability.
• Collaborates with Enrollment, Advancement, Academics, Athletics, and Student Affairs to ensure content supports institutional initiatives.
• Provides training and guidance for staff and faculty contributors on accessibility, usability, and digital content standards.
• Represents the Marketing and Communications Office on committees and projects that advance university priorities.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Industry: Educational Services
• Number of Employees: 251-500 employees