Associate Director, NA Omnichannel Digital Analytics
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About The Position
The NA Omnichannel Digital Analytics Lead role is for monitoring, analyzing, and communicating overall digital channel performance in North America, providing timely, actionable insight to digital and other omnichannel colleagues on the performance of campaigns, and identifying opportunities to enhance campaign effectiveness and channel performance. The NA GTMC OC team has been created to unlock true cross-brand omnichannel marketing capability and integrating innovations that accelerate brand marketing outcomes, free up capacity in marketing teams to focus on brand and content strategy, accelerate and standardize omnichannel operations processes, improve sharing of best practice, clarify accountabilities for day-to-day marketing activities, as well as long term improvement efforts, and realize efficiencies and economies of scale across the North America and Global marketing organizations.
