Associate Director-Mktg Communications

AT&T•El Segundo, CA

9d•Onsite

About The Position

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections. Typical tasks may include, but are not limited to, the following: Performance Media Strategy & Planning Develop and execute performance media strategies across programmatic and digital channels Translate business objectives into channel plans, audience strategies, budgets, and forecasted outcomes (e.g., conversions, CPA/CAC, ROAS). Build full-funnel media approaches that connect awareness tactics to measurable lower-funnel outcomes through intentional targeting, sequencing, and retargeting. Campaign Activation, Optimization & Test-and-Learn Lead day-to-day campaign execution and in-flight optimization Establish an always-on testing roadmap (audiences, creatives, placements, formats, and landing pages in partnership with web/CRO) and scale learnings across campaigns. Diagnose performance drivers quickly and recommend budget shifts and tactical changes to improve efficiency and volume. Data, Analytics & Measurement Own performance measurement approach and reporting requirements; ensure campaigns are instrumented for reliable conversion tracking and actionable insights. Analyze campaign and audience performance using Adobe Analytics and synthesize results into Tableau dashboards/readouts for stakeholders and leadership. Use data to identify drop-offs, conversion barriers, and opportunities for improvement; partner with analytics and site teams to refine journeys and improve conversion rate. Communicate performance narratives that connect media signals to business outcomes, clearly outlining what happened, why, and what to do next. AI-Enabled Media & Analytics Execution Apply AI-driven capabilities to improve campaign outcomes and operational efficiency, including: Using platform automation and bidding/optimization features with appropriate human oversight and guardrails. Using generative AI tools to accelerate development of performance assets and variations (e.g., copy concepts, creative briefs, ad variation ideation), ensuring brand and legal compliance. Using AI-assisted analysis to identify trends, anomalies, and optimization opportunities in performance data and dashboards. Establish guidelines for responsible AI use (data privacy, model limitations, prompt hygiene, and human review) in campaign planning, creative iteration, and reporting. Partner & Stakeholder Management Serve as a key partner to internal stakeholders (brand, creative, analytics, product, and web/CRO) to align on goals, messaging, timelines, and success metrics. Manage external partners (agencies, platform/vendor reps) to ensure best practices in trafficking, measurement, brand safety, and ongoing optimization. Drive strong operational cadence (weekly performance reviews, monthly business reviews) with clear actions and owners. Budget, Governance & Performance Management Own media budgets across programmatic and digital, including allocation strategy, pacing, forecasting, and performance-based rebalancing. Establish KPIs and guardrails (brand safety, viewability, frequency, fraud) and ensure compliance with governance standards. Provide leadership with data-driven recommendations on investment, channel mix, and optimization priorities. Other Duties as Assigned Support integrated campaign planning and content needs to ensure assets are fit-for-purpose across performance formats. Conduct competitive and market research to identify platform innovations, targeting opportunities, and evolving consumer behavior. Job Contribution Oversees operational aspects of the function with emphasis on performance media execution, measurement rigor, and optimization. Typically leads entry-level and career-level staff and influences decisions related to hiring, performance management, and development.

Requirements

Bachelor’s degree (BS/BA) desired
8+ years of experience in performance marketing/digital media with hands-on expertise in DV360, Adobe Analytics, and Tableau (dashboarding and performance storytelling)
Demonstrated experience leveraging AI-enabled tools and automation to improve campaign performance, accelerate workflows, and enhance insight generation (with strong governance and human QA)

Responsibilities

Develop and execute performance media strategies across programmatic and digital channels
Translate business objectives into channel plans, audience strategies, budgets, and forecasted outcomes (e.g., conversions, CPA/CAC, ROAS)
Build full-funnel media approaches that connect awareness tactics to measurable lower-funnel outcomes through intentional targeting, sequencing, and retargeting
Lead day-to-day campaign execution and in-flight optimization
Establish an always-on testing roadmap (audiences, creatives, placements, formats, and landing pages in partnership with web/CRO) and scale learnings across campaigns
Diagnose performance drivers quickly and recommend budget shifts and tactical changes to improve efficiency and volume
Own performance measurement approach and reporting requirements; ensure campaigns are instrumented for reliable conversion tracking and actionable insights
Analyze campaign and audience performance using Adobe Analytics and synthesize results into Tableau dashboards/readouts for stakeholders and leadership
Use data to identify drop-offs, conversion barriers, and opportunities for improvement; partner with analytics and site teams to refine journeys and improve conversion rate
Communicate performance narratives that connect media signals to business outcomes, clearly outlining what happened, why, and what to do next
Apply AI-driven capabilities to improve campaign outcomes and operational efficiency
Serve as a key partner to internal stakeholders (brand, creative, analytics, product, and web/CRO) to align on goals, messaging, timelines, and success metrics
Manage external partners (agencies, platform/vendor reps) to ensure best practices in trafficking, measurement, brand safety, and ongoing optimization
Drive strong operational cadence (weekly performance reviews, monthly business reviews) with clear actions and owners
Own media budgets across programmatic and digital, including allocation strategy, pacing, forecasting, and performance-based rebalancing
Establish KPIs and guardrails (brand safety, viewability, frequency, fraud) and ensure compliance with governance standards
Provide leadership with data-driven recommendations on investment, channel mix, and optimization priorities
Support integrated campaign planning and content needs to ensure assets are fit-for-purpose across performance formats
Conduct competitive and market research to identify platform innovations, targeting opportunities, and evolving consumer behavior
Oversees operational aspects of the function with emphasis on performance media execution, measurement rigor, and optimization
Typically leads entry-level and career-level staff and influences decisions related to hiring, performance management, and development

Benefits

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone