Associate Director, Mezigdomide Marketing

Bristol Myers Squibb • Madison, WI

1d

About The Position

Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible. Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us . Position Summary: The Associate Director, Mezigdomide marketing will play a critical role in supporting the execution and assisting in the development of brand strategies to drive the success of Mezigdomide, a top priority asset for BMS in multiple myeloma. This role primarily focuses on launch execution, including personal and non-personal tactics, media planning, targeting and involvement in launch strategy. The ideal candidate is an experienced marketer with strong analytical skills, cross-functional collaboration experience, and launch experience.

Requirements

• Bachelor’s degree in Marketing, Business, Life Sciences, or related field (MBA preferred).
• Recommended 5 years of experience in pharmaceutical marketing, brand management, or product management, ideally in hematology, oncology, or rare disease.
• Proven experience supporting successful brands, ideally within hematology or rare disease indications.
• Strong analytical skills, with demonstrated ability to translate market insights into effective executional tactics.
• Excellent communication, organizational, and project management skills.
• Knowledge of hematology, oncology, or rare disease pharmaceutical marketing.
• Experience executing digital marketing, omnichannel engagement, and customer-centric marketing strategies.
• Strong financial acumen, budget management, and forecasting skills.

Responsibilities

• Assist in the development and execution of strategic marketing initiatives to maximize Mezigdomide’s commercial success.
• Assist in the development of brand positioning, messaging, and customer segmentation tactics specifically for MM.
• Collaborate with cross-functional teams to ensure aligned and efficient execution of tactics aligned to strategy.
• Supports the implementation of the go-to-market strategy for Mezigdomide.
• Execute HCP engagement, market education initiatives, and sales force readiness activities
• Coordinate closely with medical affairs and regulatory teams on scientific communications and thought leader engagement.
• Partner with market access teams to support reimbursement and payer strategies execution.
• Support market research and competitive analysis to inform executional tactics.
• Monitor and report on competitive threats within the MM treatment landscape.
• Leverage data analytics and customer insights to optimize executional efforts.n: Work closely with sales, market access, regulatory, and medical affairs teams to execute marketing initiatives.
• Develop and deliver targeted field materials, training programs, and digital marketing campaigns
• Manage external partners, including agencies and vendors, ensuring high-quality execution of marketing programs.
• Track key performance indicators (KPIs) and marketing effectiveness.
• Provide execution-focused analysis and recommendations leadership.
• Manage project timelines, budgets, and resources for effective execution.

Benefits

• Health Coverage: Medical, pharmacy, dental, and vision care.
• Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
• Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
• Work-life benefits include: Paid Time Off US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees) Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays Based on eligibility, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day. All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level