Associate Director, Media Analytics

Publicis Groupe • Chicago, IL

86d • $110,580 - $158,865

About The Position

The Associate Director, Media Analytics and Insights is responsible for the application of data-driven insights into Spark Foundry's planning, investment, and measurement processes. Additionally, the role requires the candidate to design and lead the implementation of modern measurement plans and longer terms roadmaps for the client. Working closely with internal cross-functional teams and Analytics leads are vital parts of the role, with accountability for the highest quality execution of a diverse array of client and project deliverables an imperative. The role functions as an expert technical point of escalation, an analytical problem solver, and a technical translator to internal account teams and clients. It also provides ongoing strategic account direction/vision for technology, process, and media reporting/insights.

Requirements

• Minimum 5 years of experience in performing analytics in marketing sciences capacity at a media agency, market research, or consulting company, or in-house at a brand.
• Working knowledge of databases and SQL is preferred.
• Knowledge of web measurement technologies: Ad serving platforms and website analytics software.
• Data visualization skills desirable (e.g. Tableau, Datorama, PowerBI, etc.).
• Quantitative education or experience preferred (Statistics, Social Sciences, Economics, Quantitative Marketing).
• Experience in a cross-functional team environment with agency experience a big plus.
• Strong understanding of contemporary marketing analytics, advertising technology and research techniques.
• Strong client management/consultative experience with both presenting and resolving issues.
• Extensive experience leading and managing marketing technology projects from ideation through implementation.
• Strong critical thinking and problem-solving skills.
• Solid written and verbal communication skill with ability to communicate/translate complex concepts to non-technical audiences.
• Strong understanding and experience with digital media buying, KPI development, and technology practices during campaign planning and execution.
• Demonstrated experience with programmatic audience buying concepts and execution.
• Powerful leadership qualities.
• Strong attention to detail.
• Strong management capabilities, both operationally and strategically.
• Outgoing and able to integrate with fast-paced planning and activation teams.
• Able to cultivate excellent relationships with technology and research partners.
• Ability to meet deadlines in a fast-paced environment.
• Hands-on, problem solving abilities.

Responsibilities

• Build strong relationships with internal partners, facilitating alignment between the planning and activation functions that manage day-to-day client business.
• Build and develop relationships with client business directors and brand teams, ensuring that client and overall data proposition is relevant and aligns with strategy direction.
• Identify organic growth opportunities and partner with Client and Analytics leadership to convert.
• Encourage a culture of constant data-driven decision making to embed the use of analytics in media/marketing investment planning and activation.
• Scope and direct advanced analytics projects to ensure that the deliverables are designed to answer valuable client and media team questions, and that timelines and scope are adhered to.
• Consult with senior client marketing and business leaders to define and answer most important business questions.
• Advise on how to best leverage media and marketing investments to drive business results.
• Work collaboratively with the network to provide the client with thought leadership, and use it to create meaningful and measurable marketing experiences.
• Underpin client marketing processes with ‘big picture' measurement frameworks and critical metrics that will be used to evaluate experiences and specific plans, campaigns, or investments across paid, owned, and earned media environments.
• Keep abreast of evolving media landscape, including research and emerging trends to provide insight to both media teams and client (as required).
• Guide and work closely with the planning teams and the client teams to deliver on 'data-driven' marketing investment decisions.
• Create and manage deliverables against detailed project plans that set shared expectations with actionable outcomes.
• Provide a high-value consultation layer on top of analytics deliverables.
• Consult with client media teams to align on the strategy, implementation, and measurement plans for all key accounts.
• Determine the best means of communicating analytical insights to clients that ensures understanding of results and application of the analyses is applied.
• Build presentations providing clear analytics story - why the work is important, the truths that the analytics reveal, and the actions that should follow the analysis.
• Build the profile of Analytics within the agency by packaging and evangelizing best in class client work.

Benefits

• Medical coverage
• Dental coverage
• Vision coverage
• Disability insurance
• 401K
• Parental leave
• Family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree