Associate Director, Marketing

BTG plc • Boston, MA

48d • Hybrid

About The Position

The Associate Director, Marketing will develop and execute marketing strategies and tactics for pharmaceutical products in the Rare Emergency Medicine portfolio. This individual will lead and implement projects to support the products, interfacing with internal and external stakeholders to ensure a quality outcome, on strategy and on deadline. This role can be based in Philadelphia or Boston. This role will report into the Rare Emergency Medicine Head of Marketing.

Requirements

• Bachelors Degree required, MBA preferred
• 7+ years of commercial experience in pharmaceutical or biotech, including a minimum of 3 years in marketing with at least 2 years focused on the US market
• A demonstrated success in building uniquely defined brand strategies throughout the entire product lifecycle from early development to post marketing
• Track record in creating both personal promotion and non-personal promotion tactics that drive brand growth and aligned to strategy
• Launch experience preferred or track record accelerating early adoption of brand
• Experience in hospital selling environment, rare disease, and or/ sales experience preferred
• Notable history of growing brand revenues and profitability
• Ability to work cross-functionally and influence effectively, to identify alternatives and to create efficiencies among competing internal resources
• Acumen around all functions that are integral to successfully creating and executing a brand strategy (marketing, commercial operations, commercial development, sales execution and training, finance, medical/legal/regulatory process, etc)
• Proven experience managing complex marketing situations and driving commercial growth
• Possess the ability and desire to measure and track performance and success of programs/initiatives
• Excellent interpersonal relationship skills with the ability to collaborate cross-functionally including negotiating and relationship management skills with ability to drive achievement of objectives
• Knowledge of and experience with market research methodologies and best practices and commercial data sources
• Knowledge of and experience with clinical and regulatory concepts. Understanding of federal regulations and guidelines regulating commercial activities and ability to act appropriately within these constraints
• Proficient and analytical thinking of KPI's strongly preferred
• Ability to create, translate and execute strategic plans, from vision to therapeutic conceptualization to commercialization.
• Ability to think creatively and execute on identified brand opportunities that ladder up to brand and/or congress strategy
• Experience using Veeva Vault to manage submissions for Promotional Review Committee (Regulatory, Medical, Legal)
• Proficiency with Microsoft Office, Veeva CRM
• Proactive, forward-thinking approach; high initiative and self-motivated to manage projects with minimal oversight
• Excellent interpersonal and communication skills
• Proven planning and organizational skills
• A demonstrated high degree of independence and professional maturity. Ability to navigate through ambiguity-establishing procedures where required
• Flexible and adaptable to changing environment and priorities. Ability to make independent decisions in accordance with knowledge of the business and those supported
• Travel to Commercial Congresses, Field Working Sessions, and other meetings may be required on an ad-hoc basis

Responsibilities

• Develop and execute a data-driven brand strategy that drives brand growth and is aligned to overall brand objectives
• Manage and lead personal promotion and non-personal promotion marketing tactics that are aligned with brand strategy and business objectives
• Create a hyper-targeted non-personal promotion strategy within rare disease brand(s) that optimizes spend, triggers behavior change, and ladders up to brand strategy
• Partner cross functionally to create and elevate insights driven growth opportunities that facilitate strategies and tactics
• Manage Creative Agency Management to deploy commercial tactics
• Incorporate feedback and insights to evolve and elevate brand strategy and tactics
• Collaborate with key stakeholders including Medical, Legal and Regulatory to build and implement integrated medical / marketing platform and initiatives
• Integrate competitive analysis to enhance brand positioning highlighting key areas of growth in complex markets
• Collaborate with other functional areas to develop and lead memorable, accurate, and differentiated brand messaging
• Execute on the value proposition for the products, including pricing and reimbursement strategies
• Lead brand budget planning and support annual budget planning to support promotional projects
• Collaborate with appropriate functions on projects to optimize budgeting, reimbursement, trade and metrics
• Apply project management principles to facilitate commercial team project deployment, establish and execute on operational best processes and practices, assist with the Promotional Review Committee process, and other ad hoc tactical initiatives as they arise
• Develop/manage communications and roll out of tactics with the Sales team, including Sales Directors, Strategic Account Team, Director of Training, Field Sales Trainers and field-based personnel on deliverables, timelines, and feedback through management of Field Advisory Board(s)
• Speakers' Bureau Management - manage external vendor(s), agreements, compliance, and operational relationships with Key Opinion Leaders on the Speakers' Bureaus across products
• Effectively manage contractors and vendor relationships to ensure efficient and effective promotional programs
• Ensure compliance with all federal, state and local laws regulating commercial activities
• Ensure that all interactions and engagements are carried out with the highest ethical and professional standards and that all work is accomplished with quality and in accordance with Serb values

Benefits

• Hybrid Working
• Vacation, Personal and Sick time
• 15 Paid Company Holidays
• Medical, Dental, Vision and other Voluntary benefits
• Paid Parental Leave
• Tuition Assistance
• Discretionary Bonus Plan
• Competitive 401(k), $1 for $1 up to 6% of pay. The safe harbour match is vested immediately. In addition, SERB also offers a discretionary match of up to 4% of pay which vests 20% a year for 5 years.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Chemical Manufacturing
• Number of Employees: 251-500 employees