Director, Marketing-US | Hips and Knees

Enovis•Austin, TX

About The Position

As a key member of the Marketing Team, you will play an integral part in helping Enovis drive the medical technology industry forward through transforming patient care and creating better patient outcomes. The position is responsible for developing and leading execution of comprehensive marketing strategies to drive customer acquisition and retention with end-consumers of the company’s products and services. This is a downstream, market activation role that will collaborate within the marketing team and with cross-functional departments such as commercial strategy, sales, product, and data analytics to deliver data-driven marketing initiatives that support business growth and align with overall company objectives

Requirements

7+ years of experience in marketing, with a focus on strategy, and customer acquisition and retention
Bachelor’s degree in Marketing, Business, Communications, or related field
Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
Must be able to travel domestically up to 25%
Typical work related travel assignments range 1-3 days, and as such overnight, out-of-town stays are required.

Nice To Haves

At least five years of prior successful employee management experience is preferred
Sales Experience, Consumer marketing is a plus
Proven track record of developing Marketing team members
Master’s degree Marketing, Business, Communications, or related field preferred
Growth-minded, results-oriented, self-starter with a strong track record of delivering measurable marketing impact on the business
Excellent communicator with demonstrated ability to build strong relationships and facilitate alignment cross-functionally
Extremely organized with excellent project management skills
Highly analytical with excellent attention to detail; comfortable analyzing data to uncover actionable insights, visualize output for a variety of audiences and make informed decisions
Strong knowledge of marketing tools and platforms (CRM systems, marketing automation systems, etc.)
Ability to thrive in a fast-paced, dynamic environment with a focus on innovation and growth

Responsibilities

Identify key market trends, consumer insights, and competitive dynamics to inform marketing strategies and product positioning
Define key performance indicators (KPIs) for marketing initiatives and ensure proper tracking and measurement of performance against goals
Shape lifecycle marketing initiatives to enhance customer acquisition, drive repeat purchases, and increase customer lifetime value
Oversee personalization and segmentation strategies to ensure marketing efforts resonate with key audience segments
Utilize data-driven insights to adjust marketing strategies and optimize effectiveness against business growth goals
Provide regular reporting and presentations to senior leadership, highlighting marketing performance, opportunities, and challenges
Partner with cross-functional teams (sales, product, analytics, and customer service) to ensure alignment of marketing strategies with broader business goals
Work closely with fellow marketing team members to implement compelling marketing strategies that align with the brand’s vision and mission while also accomplishing assigned business objectives
Cultivate a collaborative and high-performance culture