Associate Director Marketing, Student Recruitment and Global Outreach

University of Chicago • Chicago, IL

441d

About The Position

The Associate Director of Marketing, Student Recruitment and Global Outreach at Harris School is responsible for strategizing, creating, and implementing a comprehensive marketing plan aimed at enhancing lead generation and student enrollment for both degree and non-degree programs. This role involves collaboration across various teams, project management, and the execution of multi-channel marketing strategies to effectively engage prospective students.

Requirements

• Bachelor's degree in a related field.
• 5-7 years of work experience in marketing or communications.
• Experience with project management and working with external contractors.

Nice To Haves

• Four or more years of experience in marketing or communications.
• Experience with launching and marketing non-degree programs.
• Familiarity with the higher education environment and knowledge of the University of Chicago.
• Experience with programmatic and strategic event planning and execution.
• Proficiency in Excel, Slate, Salesforce, or other CRM and data visualization tools.

Responsibilities

• Collaborate and manage projects across marketing, recruitment, operations, and analytics teams.
• Develop and implement awareness-building strategies for degree and non-degree programs.
• Conduct multi-channel marketing communications and advertising, including digital marketing and market research.
• Monitor and analyze sales and circulation activity, providing insights for improvement.
• Manage the marketing budget, tracking payments and projecting future costs.
• Ensure project deadlines are met for various print and digital marketing initiatives.
• Update key materials for the recruitment team and conduct competitor research.
• Research and analyze industry trends to refine marketing strategies.
• Project manage the development of marketing materials for various communication channels.
• Develop recruitment event strategies and manage logistics for virtual and in-person events.
• Design, write, and edit high-profile marketing materials.

Benefits

• Health insurance
• Paid holidays
• Professional development opportunities
• Flexible scheduling

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Educational Services
• Education Level: Bachelor's degree