Associate Director, Marketing Strategist Lp(a)- East Hanover, NJ

Novartis • East Hanover, NJ

286d • $145,600 - $270,400

About The Position

The successful candidate will contribute to formulating, outlining and executing human insight and customer-centric marketing strategies for both Lp(a) Disease State Education and Branded Launch marketing strategy, playing a vital role in providing essential strategic input, insights, and associated deliverables to guide the planning and implementation of an integrated customer experience. They will collaborate with, and support, the Director overseeing Disease State Education and the Director overseeing Launch Strategy.

Requirements

• Bachelor's degree in related field is required; Master of Science and/or MBA preferred.
• Minimum of 5 years of experience in commercial Marketing with multi-functional experience in Pharmaceutical or Healthcare preferred.
• Minimum of 3 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale in the US Market.
• Experience supporting a new function.
• Experience in supporting high performing brands in highly competitive categories within the US; recent launch experience for blockbuster specialty treatments preferred.
• Transformational Leader with strategic experiences to transform the business into next generation engagement.
• Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Product, Communications, Legal, Regulatory, Compliance and Global.
• Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders.
• Detail-oriented with the ability to manage multiple tasks, priorities and deadlines.

Responsibilities

• Uncovering barriers and opportunities to optimize both patient and HCP experiences.
• Bringing fresh perspectives and identifying opportunities to refine current assumptions about patient or HCP behaviors and insights.
• Building and embedding brand and therapeutic area expertise that informs the Disease State Education and Branded Launch go-to-market approaches.
• Developing and standardizing processes and best practices across the organization.
• Working collaboratively and seamlessly with a cross-functional team of marketing experts and allied functions.
• Integrate and disseminate knowledge and insights on effective best practices to engage patients and customers and drive strategic behavior changes throughout the brand lifecycle.
• Develop disease area and brand-specific customer expertise and generate compelling, disease state and brand-centered content for personalized experiences.
• Create and execute cutting-edge digital marketing strategies aligned with brand objectives to maximize business results.
• Streamline and optimize team collaboration and communication across departments to effectively implement strategy and achieve objectives.
• Support the development and execution of an integrated marketing plan across different audience segments or channels.
• Align and coordinate disease state and branded launch field strategy with Customer Engagement.

Benefits

• Comprehensive medical, financial, and/or other benefits including 401(k) eligibility and various paid time off benefits.
• Potential for a sign-on bonus, restricted stock units, and discretionary awards.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree