Associate Director, Marketing Sciences
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About The Position
The Associate Director, Marketing Sciences, is at the center of data, media and brand strategy and acts as a day-to-day contributor on specific client teams focusing on the generation of insights to inform audience strategy for planning and analysis of performance to inform optimizations while campaigns are still inflight. The Associate Director, Marketing Sciences partners directly with the Data Solutions team assigned on each account and is an expert in all the data assets within Horizon's proprietary Connected Marketing Platform called blu. Key responsibilities are working with big data (data extraction & transformation) as well the application of advanced statistics and machine learning techniques. This role will be embedded within the Business Solutions team, assigned to a specific pod of accounts, and directly reports to the SVP, Marketing Sciences, blu.
