Associate Director, Marketing Program Management D&G

LGC Group•Milford, MA

11d

About The Position

The Associate Director, Marketing Program Management at LGC Limited is responsible for leading marketing activities that support the company's diverse product portfolio. This role involves collaboration with marketing, product management and commercial teams (sales) to execute promotional and communication programs, manage digital and event marketing projects and oversee product launches. The position requires strategic planning, budget management, and performance measurement of marketing initiatives, with a focus on lead generation and customer engagement.

Requirements

Degree in Marketing and/or Business Administration
At least 15 years' experience in Sales and Marketing and at least 5 managing a team of marketers at a global level.
Ability to travel at least 25% of the time.

Responsibilities

Develop and manage the annual marketing programs strategic plan and associated budget, aligned with assigned business objectives.
In cooperation with your team, develop key initiatives, measurements, and detailed team goals for achievement of the business plan.
Lead the development, successful implementation, and performance measurement of marketing programs for key campaigns and new product launches.
Support the creation of relevant marketing materials related to marketing projects including sales focus campaigns, product launches and email campaigns.
Support lead generation campaigns and ensure leads are processed correctly into our marketing automation platform and CRM. Track MQL & SQL demand generation and conversion against department KPI’s.
Work with vendors to ensure timely, cost-effective execution and meeting of performance objectives.
Employ market research tools to identify and interpret changing customer attitudes and needs.
Lead the monthly/quarterly/annual management reporting for team activities and marketing programs performance working in collaboration with your manager.
Lead the development of marketing decks for leadership presentations e.g. annual board meetings.
Monitor competitive activity and maintain knowledge of current advances and technologies.
Exhibit a passion for customers focused on enhancing relationships and teamwork.
Work closely with department head to build career pathing for your team and contribute to the annual Lunch & Learn program by building and delivering specific marketing and commercial topics to empower our employees to learn new skills in. AI.
Build a strong relationship with Sales leaders globally to support our growth ambitions, including presence at trade shows brainstorming new ideas to win new business and developing ABM solutions for our top 10 key accounts (account-based marketing).

Benefits

Competitive compensation with strong bonus program
Comprehensive medical, dental, and vision benefits for employees and dependents
FSA/HSA Pre-tax savings plans for health care, childcare, and elder care
Deductible Buffer Insurance and Critical Illness Insurance
401(k) retirement plan with matching employer contribution
Company-paid short- and long- term disability, life insurance, and employee assistance program
Flexible work options
Pet Insurance for our furry friends
Enhanced Parental leave of 8 additional weeks
PTO that begins immediately
Town Hall monthly meeting onsite/virtual, Cheer program where employees are recognized for outstanding work, Company wide social events, frequent catered lunches and much more!