Associate Director, Marketing Insights - Neuroscience Pipeline

AbbVie, Inc•Florham Park, NJ

52d

About The Position

The Associate Director, Neurodegeneration Pipeline Commercialization & Strategy (PCS) Analytics & Performance Excellence is responsible for helping internal partners/stakeholders make informed strategic and operational decisions. She/he will lead Global Marketing Analytics and Business Insights to facilitate and develop actionable recommendations for our neuroscience pipeline based on market insights that address key business needs and objectives. Key responsibilities include independently leading Business Insights planning, implementation, communication of results, and alignment of brand strategies and plans. The Associate Director will be responsible for managing all aspects of Business Insights including initiation of the RFP process, Vendor Selection, Study Design, Contract Execution, Budget Management, and providing direction on the Scope of Services to be provided by such resources. The Associate Director will independently lead all aspects of project planning, such as coordination, setting time lines, gaining cross functional team alignment, shaping conclusions and recommendations, presenting interim and final results, and communicating all project progress/initiatives to Brand Teams, Senior Management, and/or Vendors, where appropriate.

Requirements

BA or BS degree required. Advanced degree (e.g. MBA, MA or MS) preferred. Degree concentration in marketing research, marketing or social sciences. Neuroscience experience preferred. Statistical knowledge is a must.
Minimum of 10 years of experience (or 8 years if have PhD or Masters) in a marketing analytics function
Strong working knowledge of key data sources and analytics approaches to gaining insights at the global and country level. Experience developing and executing global analytics and research plans. Experience analyzing and drawing insights from quantitative and secondary data sets.
Excellent strategic thinking and thought leadership with strong story telling capabilities.
Analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving.
Experience influencing cross-functional, global and affiliate teams.
Ability to interact effectively with/present to (verbally and in writing) all levels of the organization.
Ability to be agile & nimble to changing business conditions, strong collaboration and teamwork across functional groups to contribute to a productive work culture. Lead strategically and create trust and respect within the department.

Nice To Haves

Neuroscience experience preferred.
Advanced degree (e.g. MBA, MA or MS) preferred.

Responsibilities

Serve as the APEX lead supporting Global Neuroscience Pipeline Assets, covering multiple disease states and assets including Parkinson's Disease and Alzheimer's Disease. Become a trusted partner to Brand Leadership, guiding brand strategy and advising on key initiatives based on knowledge of the business and market through data and analytics capabilities.
Enable and demonstrate leadership on the cross-functional business teams across assets and pipeline indications, to make better and more rapid business decisions by framing & prioritizing critical brand questions.
Develop and maintain working relationships with APEX cross functional team, US and Key Affiliate contacts to co-create and execute plans, eliminate redundancies and ensure consistency of our market understanding.
Proactively identify analytics opportunities to ensure that decision-making is based on the most current, objective and comprehensive insights.
Play a leading role in the continuous brand planning process based on a deep understanding of the market drivers, patient journey, competition and positioning highlighting opportunities to enhance patient and HCP experience and plans to address leverage points & gaps.
Incorporate commercial competitive intelligence to help AbbVie anticipate competitor strategies and achieve market leadership.
Provide insights to both current dynamics and future market evolution over the next 3-10 years to guide brand teams in the development of successful clinical programs and launch strategies for multiple indications.
Lead and participate in initiatives to improve the APEX data and analytics capabilities
Ensure all APEX activities are conducted on time, within budget, and in accordance with financial and ethical compliance guidelines.