Associate Director Marketing HCP Campaign Development Lead Respiratory

MSD • North Wales, PA

2d • Hybrid

About The Position

Our Digital team is transforming how we understand healthcare professionals and their evolving needs across the Respiratory care continuum. Working cross‑functionally, we are inventing new ways of communicating, measuring, and interacting with HCPs and care teams through digital channels and technologies that honor scientific rigor and regulatory standards. What happens when you apply a lean, agile approach to HCP digital engagement? Faster learning cycles, more relevant scientific content, and improved patient outcomes through better clinical decision support. It’s happening right here, right now—your chance to craft a career that matters, be a catalyst for change, and inspire confidence in clinicians treating patients who need our Respiratory therapies most. Why Join Our HCP Digital Marketing Team in Respiratory? Agility. Speed. Relevance. Results. We adopt an agile, omni‑channel model with cross‑functional pods spanning strategy, medical/regulatory, analytics, and creative—enabling rapid iteration of HCP journeys and content grounded in evidence and insight. Our goal: reach HCPs at the right time, in the right channel, with compliant, personalized scientific content that supports clinical decision‑making and elevates the customer experience across the Respiratory ecosystem. Campaign Development Lead (HCP Focus, Respiratory) Put your marketing strategy into action as you lead the development of HCP customer experience and campaign planning for our Respiratory portfolio. Leveraging deep understanding of HCP insights, guidelines, and practice patterns, you’ll shape and orchestrate fully integrated digital campaigns for HCP audiences and confidently lead agency and internal teams through the creative process for disease‑state education, brand promotion, and resources that help drive appropriate use. You will be a central point of orchestration—aligning diverse stakeholders, managing trade‑offs, and moving quickly with clarity in a dynamic and uncertain environment.

Requirements

• Bachelor’s degree (BS/BA)
• 5+ years of combined digital marketing/marketing support or sales experience, with demonstrable work on HCP audiences or healthcare stakeholders
• Ability to work at our North Wales (Upper Gwynedd), Pennsylvania office at least 3 days per week
• Ability to work effectively in ambiguity, shifting from tactical execution to strategic planning
• Capacity to collaborate and drive change while focusing on co‑design, co‑creation, and execution phases of creative development
• Ability to support evolution of content development, approval, and distribution capabilities, including MLR processes for HCP promo
• Strong digital acumen and understanding of criteria for effective HCP digital content (scientific accuracy, fair balance, clear ISI integration, accessibility)
• Knowledge/experience in healthcare marketing and/or promotion, with familiarity in Respiratory disease states (e.g., asthma, COPD) preferred
• Demonstrated ability to implement marketing strategies that work, including measurable HCP engagement outcomes
• Excellent business and communication/influencing skills, with the ability to translate complex clinical concepts into clear HCP value propositions
• Experience and success in cross‑functional team leadership (medical, regulatory, analytics, field)
• Well organized, highly motivated, process‑driven, results‑oriented
• Ability to re‑balance priorities and assume responsibility in a multi‑tasking environment
• Understanding of how to maximize digital channels, techniques, and operating models for HCPs (CRM, MA, CLM, programmatic, SEM)
• Ability to thrive within a data‑driven, fast‑paced setting defined by change
• Innovative thinking
• Required Skills: Accountability, Adaptability, Communication, Cross-Functional Collaboration, Cross-Functional Teamwork, Digital Channels, Digital Marketing, Innovation, Marketing Strategies, Media Marketing, Strategic Thinking

Nice To Haves

• Digital marketing experience in the pharmaceutical industry with HCP promotional campaigns
• Respiratory therapeutic experience and familiarity with clinical guidelines (e.g., GINA, GOLD)
• Experience with agile methodologies, omnichannel personalization, and integration of field/digital engagement
• Proficiency with MarTech/CRM platforms supporting HCP journeys and compliant targeting
• Experience interpreting HCP engagement analytics and deriving optimization hypotheses

Responsibilities

• HCP Journey Strategy: Map end‑to‑end HCP journeys across specialty segments and settings, identifying needs at each stage. Proactively adjust journeys as external conditions evolve (e.g., guideline updates, seasonal trends, access shifts).
• Insight‑Driven Planning: Translate market research, field insights, claims and engagement analytics into segmented HCP strategies (e.g., by guideline adherence, prescribing behavior, patient mix, formulary access, or digital channel preferences). Rapidly synthesize new inputs and resolve stakeholder feedback to keep plans actionable and timely.
• Omni‑Channel Orchestration: Design and optimize compliant HCP experiences across email, branded websites/portals, paid/search, medical congress activations, programmatic, social, third‑party HCP platforms, and rep‑enabled channels (eDetailing, CLM content). Prioritize and re‑prioritize channels based on performance signals and stakeholder needs.
• Content Leadership: Lead creative development of scientific and promotional assets (mechanism of action visuals, dosing/administration tools, safety/ISI integration, access resources, patient identification aids, add‑on therapy rationales), ensuring medical accuracy, relevance, and clear value communication for Respiratory care. Facilitate swift MLR alignment by anticipating review concerns and driving consensus across stakeholders.
• Agile Ways of Working: Employ sprint planning, test‑and‑learn, rapid experimentation, and backlog prioritization to iteratively improve HCP engagement, leveraging pilots, A/B tests, and multivariate optimization while maintaining compliance. Navigate ambiguity by making informed, time‑bound decisions and transparently communicating trade‑offs.
• Stakeholder Management and Alignment: Act as the connective tissue among medical, legal, regulatory, brand, payer/access, field teams, analytics, IT/MarTech, and agency partners. Build trust, set clear expectations, and convene the right stakeholders at the right moments to accelerate approvals and delivery. Resolve conflicts constructively, escalate with context when needed, and maintain momentum.
• Cross‑Functional Collaboration: Co‑design, co‑create, and execute HCP campaign plans from concept through approval and market delivery. Translate complex clinical and business priorities into clear plans and decision frameworks that enable fast, coordinated action.
• Personalization and Targeting: Implement audience segmentation and rules‑based triggers (e.g., guideline updates, seasonal respiratory trends, formulary changes, new data releases) to deliver relevant messaging and resources. Align personalization strategies with stakeholder input and compliance requirements, adapting quickly as new data emerges.
• Measurement and Optimization: Define KPIs (reach, engagement quality, etc.), monitor performance dashboards, and drive continuous optimization to improve HCP value and downstream impact. Socialize insights across stakeholders and convert learnings into rapid backlog updates.
• Compliance Stewardship: Ensure all HCP communications align with regulatory, privacy, and promo requirements; embed robust ISI placement, fair balance, and clear delineation between disease‑state and branded content. Partner closely with MLR to streamline reviews without compromising compliance.
• Field Enablement: Coordinate with marketing/field leadership to create aligned digital content and tools; integrate insights into action plans that support pull‑through and appropriate prescribing. Maintain tight feedback loops with the field to adapt content quickly to changing market realities.

Benefits

• The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.
• We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days.
• More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees