Associate Director, Marketing Communications

Baxter International • Riverwoods, IL

238d • $168,000 - $231,000

About The Position

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You'll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients. Baxter's products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare. Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work. Join us at the intersection of saving and sustaining lives— where your purpose accelerates our mission.

Requirements

• Bachelor's degree preferably in Marketing, Communications, Advertising, required.
• Experience working in an in-house marketing communications setting, advertising agency or similar fast-paced professional setting, planning and implementing marketing communications or advertising programs.
• Keen understanding of marketing communications/advertising tactics and their purposes.
• Ability to provide clear direction to designers, freelancers and agency partners.
• Demonstrated focus on maintaining external industry knowledge on best in class methodologies.
• Experienced with marketing automation platforms and lead management processes and practices.
• Strong grasp of branding strategy, from both visual and editorial perspectives.
• Strong writing and speaking skills.
• Strong project management skills, and the proven ability to drive multiple tasks to completion.
• Resourceful team player and problem solver with a 'can-do' demeanor who can participate in and lead efforts across disciplines and cross-functional teams.

Responsibilities

• Creating and implementing marketing communication plans that align to Business Segment's objective and goals.
• Provide insight on the development of marketing strategies and sets a marketing communications strategy for the global infusion systems business.
• Develop and implement an integrated marketing/communications strategy for the Global Infusion Systems business, including visual branding, messaging, paid advertising, social media, crisis communications, web communications, merchandise, and email.
• Set priorities for brand development and management.
• Monitor brand health metrics and adjust strategies to enhance product visibility and customer engagement.
• Oversee all content creation, including social, digital, photography, video, incorporating storytelling.
• Drive a content mix that balances performance highlights with customer moments and stories.
• Manage outside creative agencies on content creation and execution.
• Manage all internal/external messaging for the Infusion Systems business.
• Provide input, direction and cross business unit leadership for major enterprise initiatives and plays a leadership role in fostering and governing the Baxter brand, from both a visual and editorial perspective.

Benefits

• Medical and dental coverage that start on day one.
• Insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance.
• Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount.
• 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching.
• Flexible Spending Accounts.
• Educational assistance programs.
• Paid holidays and paid time off ranging from 20 to 35 days based on length of service.
• Family and medical leaves of absence.
• Paid parental leave.
• Commuting benefits.
• Employee Discount Program.
• Employee Assistance Program (EAP).
• Childcare benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Miscellaneous Manufacturing
• Education Level: Bachelor's degree