Associate Director, Marketing - Calquence, HCP Marketing

AstraZeneca•Gaithersburg, MD

2d•Hybrid

About The Position

The Associate Director - CALQUENCE, HCP Oncology Marketing, will develop the core US marketing plans and drive a robust US commercial strategy in the wake of an active competitive landscape. These indications represent a significant opportunity in a complex and competitive environment. You will play a critical role in shaping and designing commercial activities and assets, long term strategic planning, key customer engagement. The role will require effective collaboration with the Sales, Field Marketing, Insights & Analytics, Medical Affairs, Sales Training, Nurse Education, and Market Access teams. The position reports directly into US Head of Marketing Accountabilities: Manages all marketing activities of assigned product to support company objectives. Conducts analyses of the market segment, including identification of key growth drivers, opportunities and risks. May include determination of distribution channel solutions (including digital, social media, inside sales). Incorporates results of analysis into product strategy. Assessing market potential, identifying risks and opportunities, outlining requirements for market success and prioritization of the launch plans. Lead and collaborate effectively with key cross-functional partners and manage both internal and external stakeholders to develop robust market-shaping activities for launch success. Identify new capabilities that will be essential for future success and develop a strategic plan to integrate these capabilities into the business. Lead execution of the US HCP strategy and collaborate in the development and implementation of the strategy and operational plans with cross-functional partners (e.g. Field Marketing, Insights and Analytics, Access, Medical, Sales, Training, Regulatory, Corporate Affairs) Identify new capabilities that will be required for launch success and build plans to integrate into the organization Engage with the Global marketing team to ensure alignment, influence and share findings across markets Collaborate with peers to ensure strategic alignment and execution across the brand Work with Insights and Analytics and Customer Disease Strategy teams to gather market insights, monitor competitive landscape, and provide input into forecasting Develop brand strategic plans and priorities for assigned indication(s) with key market shaping activities to ensure brand launch success Develops and delivers key brand presentations and provide input into business reviews to leadership Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis, ensure plans are optimized as needed to improve impact, and develop recommendations for future plans based on resulting measures Lead the annual operational planning process by shaping the tactical plan and budget required to achieve the brand’s stated objectives Lead partner agency relationships, workflow, and related expense budgets

Requirements

Bachelor’s Degree in relevant field
Experience building and integrating new capabilities that are relevant for launch success
Available to travel up to 30%
Effective communication and cross functional collaboration skills
Driven to be proactive, strategic and innovative
Ability to manage multiple complex projects
Demonstrated ability to lead without authority
Adapt to changing dynamics in a competitive marketplace with agility and effectiveness
Comfort operating in a highly regulated environment and industry
Possess strong business insight skills, as role is responsible for managing multiple program budgets, timelines, process and procedures
High ethical standards and personal integrity

Nice To Haves

MBA in relevant field
Oncology experience –highly preferred - Hematology, CAR-T, bispecifics
5+ years proven experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, market research/analytics, strategic planning
Understanding of U.S. Oncology landscape including Community oncology and Hospital oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders
In-depth Marketing experience (developing brand strategy, performing positioning, messaging, segmentation, targeting, managing ad agency, providing direction on annual budget planning)
Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing)
Launch, management, and customer-facing experience
Experience working in commercial alliance/partnership’ environment.

Responsibilities

Manages all marketing activities of assigned product to support company objectives.
Conducts analyses of the market segment, including identification of key growth drivers, opportunities and risks.
May include determination of distribution channel solutions (including digital, social media, inside sales).
Incorporates results of analysis into product strategy.
Assessing market potential, identifying risks and opportunities, outlining requirements for market success and prioritization of the launch plans.
Lead and collaborate effectively with key cross-functional partners and manage both internal and external stakeholders to develop robust market-shaping activities for launch success.
Identify new capabilities that will be essential for future success and develop a strategic plan to integrate these capabilities into the business.
Lead execution of the US HCP strategy and collaborate in the development and implementation of the strategy and operational plans with cross-functional partners (e.g. Field Marketing, Insights and Analytics, Access, Medical, Sales, Training, Regulatory, Corporate Affairs)
Identify new capabilities that will be required for launch success and build plans to integrate into the organization
Engage with the Global marketing team to ensure alignment, influence and share findings across markets
Collaborate with peers to ensure strategic alignment and execution across the brand
Work with Insights and Analytics and Customer Disease Strategy teams to gather market insights, monitor competitive landscape, and provide input into forecasting
Develop brand strategic plans and priorities for assigned indication(s) with key market shaping activities to ensure brand launch success
Develops and delivers key brand presentations and provide input into business reviews to leadership
Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis, ensure plans are optimized as needed to improve impact, and develop recommendations for future plans based on resulting measures
Lead the annual operational planning process by shaping the tactical plan and budget required to achieve the brand’s stated objectives
Lead partner agency relationships, workflow, and related expense budgets

Benefits

Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans.

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