Associate Director, Marketing (B2C)

The College Board • New York, NY

214d • $64,000 - $100,000 • Remote

About The Position

The Associate Director, Marketing, Students and Families will connect high school students across the country to postsecondary opportunities through College Board offerings. You'll play a vital role in developing and delivering integrated, cross-channel campaigns to promote our SAT, BigFuture, and AP offerings. You will manage three or more campaigns each year—developing clear and engaging content, ensuring clean execution, and reporting on campaign performance. The Associate Director will partner with their manager (the team lead) to set campaign strategy.

Requirements

• 3-5 years of consumer marketing campaign experience, ideally reaching high school students and/or parents.
• Demonstrated experience with developing compelling content for the following marketing channels: email, SMS, paid media, SEM, organic social media, and landing pages.
• Strong verbal and written communication skills—identifies as a strong writer.
• Analytical skills to interpret, summarize, and share campaign performance data; experience with Google Analytics, Adobe Analytics, or a similar web analytics platform.
• Willingness to travel 3+ times per year for team meetings, conferences, etc.
• A deep and genuine interest in pursuing a career in mission-driven organization.
• Ability to thrive in a fast-paced environment and is comfortable working through change and ambiguity.
• Strong business acumen and project management skills.
• Comfort and willingness to thoughtfully use GenAI to optimize campaigns.
• B.A. in Marketing, Communications, Public Relations or a related field (preferred, not required).
• Spanish-speaking (preferred, not required).

Responsibilities

• Campaign Management - 34%: Based on organizational goals, partner closely with your manager to develop strategic plans for the campaigns you will lead. Strategy will include timing, target audience, measurement plan, messaging, channel mix, etc. Effectively manage campaign efforts across various teams using internal project management systems (JIRA/Confluence), including submitting requests, managing timelines for each campaign element, and clearly documenting campaign details and progress. Facilitate content review and approvals process with internal stakeholders. Ensure clean delivery of the campaign across channels, including email, web, SEM, paid media, social, text, direct mail, video, and events. Share campaign plans and insights with cross-functional stakeholders. Facilitate relationships with external agencies, partner organizations, and other external groups, as necessary.
• Content Creation - 33%: Develop clear and compelling campaign content across your channel mix (email, paid media, web/blog, direct mail, and video) with a focus on storytelling. Identify creative new ways to reach students and families with critical—and sometimes complex—messaging to drive toward campaign goals. In partnership with the internal creative team and/or external vendors, develop the assets needed to fill campaign media plans. Support in the creation of resources like flyers, one-pagers, FAQ guides, and testimonial content. Leverage GenAI to optimize content development.
• Campaign Performance Analysis and Reporting - 33%: Track and analyze campaign performance and progress to goals through Salesforce Marketing Cloud dashboards and Adobe Analytics Workspaces. Optimize campaigns as required to ensure success against campaign goals. Leverage industry-wide best practices to continuously A/B test new messaging, creative, segmentation, customer journeys, etc. to increase conversion rates. Develop and present campaign wrap reports within 4-6 weeks of campaign end dates.

Benefits

• Annual bonuses and opportunities for merit-based raises and promotions.
• A mission-driven workplace where your impact matters.
• A team that invests in your development and success.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Educational Services
• Education Level: Bachelor's degree