Associate Director, Marketing Analytics - Gastroenterology
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About The Position
The Marketing Analytics and Business Insights (MABI) team supporting AbbVie's US Commercial organization is 200+ members strong and growing every day. We comprise highly respected researchers, analysts, and strategists striving to be the gold standard Research & Analytics organization within the biopharmaceutical industry. We serve as strategic in-house advisor and pragmatic compass to Marketing, Sales, and Leadership - ensuring that all decisions are grounded in rigorous intelligence and earned intuition. We look at 'data' differently - as an input into insight generation, not an endgame. We appreciate ambiguity but recognize the need for clarity. We work tirelessly to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work. Patients depend on us, and we take that very seriously - without taking ourselves too seriously. We are smart, fun, quirky, and innovative - and we'd love for you to join us. The Associate Director, Marketing Analytics, Gastroenterology is a strategic and critical role in the US MABI Immunology organization, responsible for leading advanced analytic initiatives to support the Gastro indications. The individual in this role will support capabilities across Data and Analytics, Marketing, Executive Reporting, and Forecasting, enabling brand teams to navigate an increasingly dynamic and challenging business environment. Other objectives include ensuring the successful execution of the analytical plan, deriving findings and implications from physician and patient analytics to strengthen commercial understanding of subnational dynamics and performance, and using analytic insights to identify actionable opportunities to enhance brand performance. This individual will engage with external data and service providers (including IQVIA, ZS, and others) and be responsible for pulling through brand strategy and tactics at a national and sub-national level.
