Associate Director, Market Research & Analytics - AbbVie Patient Services
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About The Position
The Marketing Analytics and Business Insights (MABI) team supporting AbbVie's US Commercial organization is 200+ members strong and growing every day. We comprise highly respected researchers, analysts, and strategists striving to be the gold standard Research & Analytics organization within the biopharmaceutical industry. We serve as strategic in-house counsel and pragmatic compass to Marketing, Sales, and Leadership - ensuring that all decisions are grounded in rigorous intelligence and earned intuition. We look at 'data' differently - as an input into insight generation, not an endgame. We appreciate ambiguity but recognize the need for clarity. We work tirelessly to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work. Patients depend on us, and we take that very seriously - without taking ourselves too seriously. We are smart, fun, quirky, and innovative - and we'd love for you to join us. The Associate Director of Marketing Research & Analytics for AbbVie Patient Services will design, implement, manage, analyze, and effectively communicate marketing research and analytics initiatives across pipeline and inline Immunology, Specialty, Oncology, Neuroscience, and additional therapeutic categories on behalf of AbbVie Patient Services. The individual will derive high-impact learnings from qualitative and quantitative primary and secondary research, behavioral analytics, market intelligence, and internal stakeholder initiatives, and partner across AbbVie Patient Services pillars as well as with Brand partners and external agencies to inform strategic and tactical decision-making. The ability to influence decisions based upon careful and strategic thinking and understanding of the business is critical to success.
