Associate Director, Market Insights - PAH
About The Position
The Associate Director, Market Insights PAH, will lead strategic market research and competitive intelligence initiatives to inform Gossamer Bio's pipeline development, commercialization strategy, and long-term business objectives. This role is responsible for designing and executing research programs, integrating multiple data sources, and delivering actionable insights that guide brand strategy and decision-making. Additionally, the position oversees competitive intelligence tracking and reporting, ensuring timely dissemination of key developments and implications across cross-functional teams. The Associate Director serves as a trusted partner to Marketing, Market Access, Finance, Medical Affairs, and other stakeholders, driving alignment and enabling data-driven strategies in a dynamic pharmaceutical landscape.
Requirements
- Bachelor's degree in business, economics, statistics, life sciences, or a related field.
- 8+ years of relevant experience in market research, commercial analytics, consulting, or similar roles.
- Experience supporting pharma/biotech product launch.
- Experience working effectively within a dynamic, cross-functional matrix environment.
- Domain knowledge of real-world data (Specialty Pharmacy, Claims, and EMR data) and/or other related data sources from providers and health systems.
- Expertise designing and conducting qualitative and quantitative market research, with proven ability to synthesize outputs into actionable insights.
- Knowledge of the biopharma commercialization process, go-to-market approaches, and launch planning.
- Ability to operate in ambiguous situations and determine focused objectives and a clear path forward in the face of open questions.
- Highly developed interpersonal skills and ability to interact effectively with Senior Leadership team members.
- Exceptional written and verbal communication skills - able to synthesize and distill complex information into a compelling narrative.
Nice To Haves
- MBA, PhD, or other advanced degree in a relevant field (e.g., Medicine, Sciences, etc.) strongly preferred.
- Experience in PAH or rare disease is strongly preferred but not required.
Responsibilities
- Develop and manage the brand research roadmap, ensuring insights align with business goals and priorities.
- Design and execute primary and secondary market research projects; manage agency/vendor partnerships for qualitative and quantitative studies.
- Integrate insights across multiple data sources (market research, syndicated data, real-world evidence) to deliver actionable takeaways and recommendations.
- Conduct ongoing brand performance tracking, including pre- and post-launch assessments, to ensure alignment with market dynamics and evolving customer needs.
- Present complex quantitative and qualitative findings in a clear, actionable format to brand teams and senior leadership.
- Lead competitive intelligence activities and monitor PAH landscape developments, competitor activities, and emerging trends.
- Produce and deliver CI alerts and reports for the organization, synthesizing competitor events and market signals into strategic implications.
- Establish and maintain CI infrastructure, including centralized databases for archiving and easy access to materials.
- Close partnership with analytics counterparts to align findings across market research, competitive intelligence, and secondary data.
- Serve as a trusted thought partner to cross-functional teams (Marketing, Analytics, Finance, Regulatory, Medical Affairs, and Market Access).
Benefits
- Gossamer Bio offers highly competitive benefit plans and programs, including medical, dental and vision insurance, 401(k) and 401(k) matching , long-term incentive plan, disability plan, vacation pay, sick time, holiday pay, and work, personal and family time off in accordance with the terms of the applicable plans.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
101-250 employees
