Associate Director, Investment, OOH

Quad/Graphics, Inc. • Chicago, IL

45d • $90,000 - $100,000 • Hybrid

About The Position

The Associate Director, OOH Investment provides leadership and strategic direction for assigned clients via our OOH investments. As the Associate Director, you will act as a steward of the assigned clients' OOH investments, act as an SME during client interactions, and advance the visibility of Rise in the market to gain access to preferred inventory, advantaged pricing, and first-mover opportunities. This role is pivotal in leading OOH strategies, managing client relationships and driving the success of high-profile campaigns. Reporting to the Director, this position meaningfully collaborates with executive stakeholders across the media organization as well as the Account Management, Connections Planning, Strategy, Media Analytics teams and leaders across other channels. The ideal candidate for this position has a passion for both brand and performance media, and has proven success leading strategy and negotiation. You understand the big, strategic picture of the OOH marketplace, while at the same time have the ability to concept, implement, and manage media that will drive real interactions, conversation, and engagement for our clients. This role is a blend of strategy, creative thinking, and hands-on tactical execution.

Requirements

• 8+ years of proven success in transforming, building, and leading media strategy across all OOH formats
• 5+ years in a management or supervisory role
• Demonstrated experience building highly effective and engaging integrated strategies across all potential customer touchpoints that drive awareness, change perception, and create a deeper emotional connection
• Deep experience in OOH planning tools, the use of geospatial data, and traditional / emerging trends in the OOH media space
• Ability to adjust to changing priorities and balance multiple projects at once
• Excellent communication and the ability to inspire senior executives, peers, and direct reports with your vision and roadmap
• Experience in integrating OOH tactics in integrated media plans
• Strategically creative, able to pivot quickly, and comfortable with ambiguity
• Exceptionally strong verbal and written business communication skills to effectively interact with media vendors, clients and all levels of the internal organization
• Superior negotiation skills with a proven track record of delivering rate savings and value to ensure client satisfaction and retention
• Ability to identify / recruit / retain talent; experience positively managing personnel issues
• Detail oriented with exceptional organizational and multi-tasking skills
• Track record of demonstrating strong judgment and prioritization capabilities
• Ability to implement change quickly to support evolving / changing client initiatives
• Bachelor's degree (communications, marketing, advertising, or business) or a combination of an Associate's degree and related work experience
• Ability to speak, read and write the English language

Responsibilities

• Support the Integrated Media Planning teams through the strategic development of media plans, flawless activation and execution, and accurate billing / financial management of each client's media investment.
• Direct and execute investment strategies, by client, to secure the best possible rates for our clients based on their goals, objectives, budget and savings targets.
• Utilize data (rate, spend and plan history; internal benchmarks; database; channel and sales results; and all additional relevant data) to negotiate campaigns and achieve desired outcome across all vendors; direct team re: same.
• Responsible for managing a team of direct reports (remote and across all Rise locations) with accountability for all aspects of team oversight, including employee onboarding, employee training, employee performance (accountability and behavior), employee retention
• Mentor and lead a team of OOH planners in the creation of a cohesive, forward-leaning strategic activation unit. Maintain strong internal / external client relationships and set the tone for the team re: same.
• Utilize strong verbal and visual storytelling skills to translate strategy and data into clear, actionable takeaways and recommendations for diverse audiences.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Printing and Related Support Activities
• Number of Employees: 5,001-10,000 employees