Associate Director, International Marketing & Commercial Operations, Immunology

AbbVie • Mettawa, IL

238d

About The Position

This position supports the development and execution of the marketing strategies and tactics through Multi-Channel Marketing (MCM) at the Global, Areas, and Country-Affiliate level across all Rheumatology brands & indications. Collaborates and engages with a cross functional team, which includes (but not limited to): customer excellence, market access, medical affairs, regulatory, legal, health economics, public affairs, medical and regulatory review, patient relations, business insights, OEC, and global learning.

Requirements

• Bachelor's Degree required
• Proven marketing experience with increased proficiency in all marketing skills
• Previous cross franchise/cross channel marketing experience preferred
• Digital communication experience
• Ideally Area and/or several Affiliates exposure
• Strategic thinker and organizational skills, able to define well-structured execution plans
• Planning, organizing and managing multiple projects
• Strong implementation skills and experience
• Networking skills and effective communication that builds effective working relationships with a broad range of internal cross-functional stakeholders
• Good communication skills and the ability to inspire teams utilizing effective written and oral communication
• Knowledge of digital and CRM tools

Responsibilities

• Develop Multi-Channel Marketing strategy for Rheumatology brands/indications
• Ensure channel capabilities are available and ready to implement at Area and Affiliate levels
• Support implementation of ACE
• Generate marketing insights that inform strategic and tactical plans
• Identify commercial opportunities that advance efforts towards the brand objectives and goals
• Create and drive multi-stakeholder initiatives within the overall brand strategy, as well as lead communication strategy
• Develop marketing tools/resources to optimize impact and advance them efficiently through the formal approval process
• Lead marketing activities like segmentation/targeting/positioning, promotional materials/tactics, advertising, promotion, within assigned budget
• Support affiliates in the context of HCP promotion through innovative and impactful strategies & tactics
• Manage budgets and maximize resources
• Contribute to AbbVie's leadership position in Rheumatology
• Project management & work with vendors and other agencies to lead creative and communication strategy
• Collaborate with Marketing Director(s) and business leaders to build, manage and execute marketing plans to achieve business objectives and goals
• Contribute within area of responsibility to business and marketing plans process
• Partner with cross-functional teams and build external partnerships
• Influence business leaders and effectively collaborate cross-functionally to deliver business results

Benefits

• Paid time off (vacation, holidays, sick)
• Medical/dental/vision insurance
• 401(k) to eligible employees
• Short-term incentive programs
• Long-term incentive programs

What This Job Offers

• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree