Associate Director Integrated Marketing

About the position

As an Integrated Marketing Communications Associate Director, you'll be leading the team responsible for working with large cross-functional teams in planning and managing campaign strategies and tactics to support high profile, large impact marketing initiatives for the key Verizon Value Brands. Additionally, you'll be leading the newly established Marketing Intake process & funnel. You will have a thorough understanding of the problems to be solved and work across other cross functional stakeholders to determine the best potential solutions, and socialize the final approach with stakeholders. Primary responsibilities involve joining a team of Integrated Marketers balancing creativity with go-to market best practices, driving scale and impact.

Responsibilities

• Project manage the end to end marketing activities to support Top Tier / High Priority initiatives
• Be 'the front door' to marketing, working cross-functionally to develop marketing briefs and playbooks to drive breakthrough marketing and consistency across the team outputs
• Own ways of working and process governance both within the Marketing organization and across the Value Org
• Ownership of Integrated Marketing Playbook development and maintenance defining ways of working, process definition and templates
• Partnering across multiple teams, including business strategy, marketing, media, and agencies, to gain alignment on ownership, timing and scope of deliverables
• Developing Marketing Calendars that clearly communicate the breadth of work and timelines
• Collaborate effectively and regularly with the (CRO) team to align marketing activities with the overall business roadmap and strategic commercial priorities and business goals
• Play a lead role in aligning cross-functional partners to the plans and ensuring understanding of goals
• Delivering campaign work and ensuring implementation of campaigns on time with high quality
• Optimize speed to market and ensure marketing assets are delivered accurately and on time
• Project managing a variety of incoming requests that require Marketing support, including Integrated Marketing, Creative Execution, Retail & eTail Marketing, Digital/.com Marketing, and Media Planning
• Conduct impact assessments for each incoming request, and utilize those assessments to determine next steps
• Development of a prioritization funnel, to be reevaluated on a weekly basis
• Working closely with other intake teams within the Value Organization to connect projects in a timely manner
• Act as team lead, managing a small but effective team, of project managers
• Identify process gaps and work to continuously improve ways of working
• Support, grow and mentor a team of Band 6 & Band 7 employees

Requirements

• Bachelor's degree or four or more years of work experience
• Eight or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training
• Prior team leadership experience
• Experience preparing and presenting to leadership teams at all levels with strong attention to detail
• Proven ability to implement, support, and track multiple programs under strict timelines
• Excellent project management skills, with proven ability to implement, support, and track multiple programs under strict timelines
• Excellent written and verbal communication skills; comfortable presenting/speaking in front of senior leaders
• Exceptional oral and written communication skills
• Ability to multitask and work in a fast-paced environment
• Experience in managing marketing programs and big-scale projects, end to end
• Knowledge of a broad range of marketing communications tactics, and the ability to drive tactical owners to devise marketing support plans
• High energy, self-motivated & a desire to win, individual with excellent interpersonal skills
• Occasional Travel approximately up to 25%

Nice-to-haves

• Prepaid and/or Retail, CPG, Value Brand experience a plus
• Experience in Integrated Marketing Communications, Go To Market, or Project Management in a Marketing or Agency setting
• Experience in Telecommunications, prepaid and/or Retail, Value Brand experience a plus
• Understanding of campaign methodologies and successful track record of measuring and delivering on performance targets
• Taking ownership to drive impact and influencing outcomes

Benefits

• Health and wellness benefits
• Short term incentives
• 401(k) Savings Plan
• Stock incentive programs
• Paid time off
• Parental leave
• Adoption assistance
• Tuition assistance
• Award-winning total rewards package