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The Associate Director of HIV Marketing for the Direct to Patient Team at Gilead Sciences is responsible for developing and implementing marketing strategies aimed at engaging patients directly. This role focuses on enhancing patient education and outreach efforts, optimizing digital media campaigns, and collaborating with cross-functional teams to drive business results in the HIV therapeutic area. The position requires a strong understanding of both traditional and digital marketing channels, as well as the ability to analyze data to inform strategies and improve patient engagement.