Associate Director, Hematology Marketing – DTC/NPP

AstraZeneca•Gaithersburg, MD

21h•Hybrid

About The Position

The Associate Director, Hematology Marketing – DTC/NPP will manage the Hematology HCP NPP & DTC strategy and execution. This includes all media strategy, digital strategy, and creative execution across multiple indications. These indications represent a significant opportunity in a complex and competitive environment. You will play a critical role in shaping digital activities and assets, long term strategic planning, and executing a robust DTC plan across digital, TV and other non-personal channels. The role will require effective collaboration with numerous cross functional stakeholders including Insights/Analytics, commercial support teams, compliance, regulatory, training, sales, and corporate affairs. Typical Accountabilities Strategic and Tactical responsibilities include: insight generation, strategic plans, tactical plans, media plans, messaging, feeding into overarching hematology brand strategy, AI and omnichannel planning Lead and collaborate effectively with key cross-functional partners and manage both internal and external stakeholders to develop robust market-shaping activities for launch success. Engage with patient support groups, corporate affairs and other patient related organizations Responsible for video strategy & execution across linear & connected TV for DTC audiences Identify new capabilities that will be essential for future success and develop a strategic plan to integrate these capabilities into the business. Execute the DTC & NPP digital and media planning across all indications (in line and new launches) included within hematology Identify new capabilities that will be required for launch success and build plans to integrate into the organization Collaborate cross functionally to including with Brand leads, Sales leadership, MLR, & Field to ensure strategic plans align with business goals Collaborate with legal, regulatory, and compliance stakeholders to ensure development and execution of compliant marketing initiatives Develops and delivers key brand presentations and provide input into business reviews to leadership Work with internal and external partners to define success metrics and analyse performance of marketing programs on an ongoing basis, ensure plans are optimized as needed to improve impact, and develop recommendations for future plans based on resulting measures Lead partner agency relationships, workflow, and related expense budgets

Requirements

Bachelor’s Degree in relevant field
Experience building and integrating new capabilities that are relevant for launch success
Available to travel up to 30%
Effective communication and cross functional collaboration skills
Driven to be proactive, strategic and innovative
Ability to manage multiple complex projects
Demonstrated ability to lead without authority
Adapt to changing dynamics in a competitive marketplace with agility and effectiveness
Comfort operating in a highly regulated environment and industry
Possess strong business insight skills, as role is responsible for managing multiple program budgets, timelines, process and procedures
High ethical standards and personal integrity

Nice To Haves

MBA in relevant field
Oncology experience –highly preferred - Hematology, CAR-T, bispecifics,
5+ years proven experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: DTC marketing, HCP digital, managed markets, brand marketing, sales, market research/analytics, strategic planning
Understanding of U.S. Oncology landscape including Community oncology and Hospital oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders
In-depth Marketing experience (developing brand strategy, performing positioning, messaging, segmentation, targeting, managing ad agency, providing direction on annual budget planning)
Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing)
Launch, management, and customer-facing experience
Experience working in commercial alliance/partnership’ environment.

Responsibilities

Manage the Hematology HCP NPP & DTC strategy and execution
Shape digital activities and assets, long term strategic planning, and executing a robust DTC plan across digital, TV and other non-personal channels
Insight generation, strategic plans, tactical plans, media plans, messaging, feeding into overarching hematology brand strategy, AI and omnichannel planning
Lead and collaborate effectively with key cross-functional partners and manage both internal and external stakeholders to develop robust market-shaping activities for launch success
Engage with patient support groups, corporate affairs and other patient related organizations
Responsible for video strategy & execution across linear & connected TV for DTC audiences
Identify new capabilities that will be essential for future success and develop a strategic plan to integrate these capabilities into the business
Execute the DTC & NPP digital and media planning across all indications (in line and new launches) included within hematology
Identify new capabilities that will be required for launch success and build plans to integrate into the organization
Collaborate cross functionally to including with Brand leads, Sales leadership, MLR, & Field to ensure strategic plans align with business goals
Collaborate with legal, regulatory, and compliance stakeholders to ensure development and execution of compliant marketing initiatives
Develops and delivers key brand presentations and provide input into business reviews to leadership
Work with internal and external partners to define success metrics and analyse performance of marketing programs on an ongoing basis, ensure plans are optimized as needed to improve impact, and develop recommendations for future plans based on resulting measures
Lead partner agency relationships, workflow, and related expense budgets

Benefits

Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans.

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