Associate Director, Growth

Ro•New York, NY

5d•Hybrid

About The Position

Ro is a direct-to-patient healthcare company with a mission of helping patients achieve their health goals by delivering the easiest, most effective care possible. Ro is the only company to offer nationwide telehealth, labs, and pharmacy services. This is enabled by Ro's vertically integrated platform that helps patients achieve their goals through a convenient, end-to-end healthcare experience spanning from diagnosis, to delivery of medication, to ongoing care. Since 2017, Ro has helped millions of patients in nearly every single county in the United States, including 99% of primary care deserts. Ro is consistently recognized as a top workplace in Health Care, in New York, and for Women and Parentsâearning more than 20 honors from Fortune, Great Place to Work, and PEOPLE since 2021. In 2025 alone, we ranked top 5 among medium workplaces in Health Care and New York, and top 50 nationwide. As an Associate Director, Growth, youâll drive profitable acquisition growth across Roâs sexual health, dermatology, and fertility businesses. Youâll serve as the quarterback driving prioritization and execution across the full paid channel mix, including paid social, search, YouTube/online video, affiliate, creator/celebrity partnerships and offline (TV, audio, podcasts), working closely with channel managers to plan, prioritize, and deliver results within CPA and payback/LTV guardrails. This role is highly cross-functional and collaborative. Youâll work closely with channel managers, designers, copywriters, product marketers and others to drive forward new patient acquisition and business results for the Sexual Health, Dermatology and Fertility categories. In particular, youâll have a strong performance creative orientation and will direct a high performing and scalable creative pipeline to provide our paid channels with an ample volume of assets to fuel performance. Reporting into Roâs SVP, Growth, this is both an individual contributor and a leadership role on Roâs Growth team that will have dotted line oversight to channel managers, CRM leads and other Growth team members dedicated to the Sexual Health, Dermatology and Fertility (SDF) categories.

Requirements

8 - 10 years of proven experience driving performance marketing at scale, including ownership of budgets within paid marketing programs with 8-to-9 figure annual spend budgets, and 8-figure paid social budgets specifically.
Deep âhands on keyboardâ experience and spend ownership responsibility as channel manager in previous roles, with strong expertise in paid social.
Strong creative judgment and a track record of deftly balancing brand and performance considerations to scale creative output without sacrificing quality.
Ability to operate as a cross-channel integrator: comfortable going deep in platforms and data (even if youâre not the day-to-day channel owner) and partnering effectively with specialists.
Clear communicator (both written and verbal) with and ability to work effectively across junior and senior stakeholders alike.
High analytical fluency and comfort in self-serve diagnosis (Mixpanel and paid platform data); ability to translate insights into clear action plans.
Strong experimentation and funnel/CRO mindset with a deep understanding of how landing pages, funnels, and lifecycle work together with paid media.
Familiarity with incrementality and measurement approaches (use of frameworks/tools like Haus a plus).
Demonstrated ability to use AI to create leverage in creative development workflows, insight generation, iteration speed, or operational throughput.
Mission alignment: genuine excitement to work on categories like Sexual Health and Dermatology and to serve the needs of those patients through our growth efforts

Responsibilities

Own portfolio performance outcomes across SDF, driving growth within CPA guardrails and LTV-based benchmarks.
Quarterback the full paid channel mix (paid social, search, YouTube/online video, affiliate, partner/endorser investments, offline), partnering with channel managers to set goals and priorities, unblock execution, and improve results.
Fuel creative-led growth by optimizing a creative testing engine that produces hundreds of net-new assets per month across in-house, UGC, agency, and external resources, and working closely with internal teams to drive high output at high quality.
Establish and refine quarterly roadmaps for channel focus, testing priorities, and where the team should invest time, dollars, and effortâthen iterate based on learnings and performance data.
Monitor performance daily across KPIs using tools like Mixpanel, Hex, and channel platforms; identify drivers, proactively flag anomalies, and recommend corrective actions quickly.
Serve as the owner of paid conversion metrics and constantly identify, size and advocate for new opportunities to drive CVR gains across the full funnel, from ad to checkout.
Guide our CRM efforts across the lifecycle journey, from acquisition through to retention and with an eye on how CRM campaigns mesh tightly with our paid channel strategy.
Own and refine the operating model for how we establish and pursue business goals. Rally the core team and stakeholders against priorities and key decisions to move with clarity and speed.
Drive improvement in our performance asset creation process, including Airtable/workflow prioritization, review SLAs, and bottleneck removal to maintain high creative throughput.
Become an expert in our marketing and data stack and collaborate closely with the Growth Analytics team to develop improved performance measurement â through both the buildout of new tools as well as the application of incrementality principles to run tests and experiments.
Partner with FP&A on payback analysis, pricing strategy, financial forecasting and monthly reconciliation (credits, billing issues, accrual accuracy)