Associate Director, Growth & Content Strategy

Dotdash Meredith

287d • $130,000 - $145,000 • Hybrid

About The Position

As the Associate Director of Growth and Content Strategy for Dotdash Meredith, you will be a key member of our Growth Team reporting to the VP of Growth and Content Strategy. Tasked with reshaping the future of publishing, you will ideate and execute cutting-edge and holistic growth programs for our premium health brands across Dotdash Meredith, including Healthcom, Parentscom, Verywellhealthcom and more. This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

Requirements

• 5+ years of SEO experience, preferably in-house at a large publisher or from an enterprise-level digital consulting agency
• Track record of delivering (and communicating about) business results from SEO investments
• Experience analyzing large data sets generated from multiple sources, including Web analytics, site crawls (Screaming Frog, DeepCrawl), and large third-party SEO databases
• Exceptional Excel skills
• Strong Web-development fluency—must be able to write precise technical SEO requirements
• Familiarity with analytics tools (rank tracking, Google Analytics, GSC, Looker)
• Strong communication and organizational skills
• Experience scaling copy and editorial operations in a high-growth environment

Responsibilities

• Drive editorial strategy
• Study search demand & trends to identify growth opportunities for our content and product offering
• Analyze revenue and make both editorial and data-driven decisions based on your knowledge
• Craft and execute SEO tests to grow our knowledge of effective tactics
• Lead SEO strategy empowering editorial teams to make smarter daily execution decisions, including topic selection, style/formatting, content organization, and infusing data-driven user-first improvements into the content production
• Develop and maintain best practices across brands
• Communicate effectively with the editorial team, product, revenue, testing, and all stakeholders across the organization

Benefits

• Medical, dental, vision, prescription drug coverage
• Unlimited paid time off (PTO)
• Adoption or surrogate assistance
• Donation matching
• Tuition reimbursement
• Basic life insurance
• Basic accidental death & dismemberment
• Supplemental life insurance
• Supplemental accident insurance
• Commuter benefits
• Short term and long term disability
• Health savings and flexible spending accounts
• Family care benefits
• Generous 401K savings plan with a company match program
• 10-12 paid holidays annually
• Generous paid parental leave (birthing and non-birthing parents)
• Voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Publishing Industries