This role is based in East Hanover, NJ and will not have the ability to be located remotely. Novartis is unable to offer relocation support for this role; please only apply if this location is accessible for you. The expectation of working hours and travel (domestic and/or international) will be defined by the hiring manager. This position will require some travel. The Associate Director, Experience Personalization & Optimization will be responsible for delivering an integrated, omnichannel customer experience for specific brand(s) within the Integrated Marketing and Customer Experience, US Innovative Medicines organization. This role will report into the Director, Integrated Experience Planner and be charged with defining and delivering a personalized, targeted, and enhanced way of reaching and engaging customers across channels to drive behavior change. This individual will help orchestrate optimal customer communications across channels, serving as the critical point where customer and channel knowledge connect to activate, engage and impact twice as many patients, twice as fast. This role will partner closely with Marketing Strategists, Experience Planners, and a team of content, data, channel and external partners, to build integrated campaigns and experiences that are informed by best practices, data, and customer insight, achieved across multiple channels. It is expected that this Associate Director is competent in navigating agency teams to drive focus and accountability, as well as engaging internal teams to deliver next generation experiences.