Associate Director, Engagement Strategy

WPP • New York, NY

87d • $70,000 - $140,000

About The Position

Are you a strategic thinker with a passion for crafting media experiences that resonate with audiences across all channels? Do you thrive on leading and inspiring teams to deliver exceptional results? CMI Media Group, a leading healthcare marketing agency, is seeking a dynamic and results-oriented Associate Director, Engagement Strategy to join our team in developing and executing impactful media campaigns that make a difference in people's lives.

Requirements

• 7+ years of media planning experience, including 2+ years in a supervisory role, with a proven track record of developing and executing successful cross-channel media strategies.
• Passion for developing and empowering team members, fostering a collaborative and growth-oriented environment.
• Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs.
• Extensive understanding of the pharmaceutical and patient markets, with a deep knowledge of online and offline media channels, including traditional, SEM, Programmatic, Paid Social, SEO, and emerging platforms.
• A genuine interest in healthcare and a desire to make a positive impact on patient lives.

Responsibilities

• Lead the development of cross-channel media strategies, leveraging your deep understanding of how different channels work together to create a seamless and engaging brand experience.
• Oversee the Engagement Planning team, providing guidance and mentorship to ensure the development and execution of tactical plans that align with overarching brand goals and business objectives.
• Cultivate strong relationships with key client contacts, establishing yourself as a trusted strategic advisor and ensuring their needs are consistently exceeded.
• Stay ahead of the curve in the ever-evolving media landscape, identifying and implementing innovative approaches, best practices, and cutting-edge technologies to maximize campaign impact.
• Lead, inspire, and mentor a team of talented planners, fostering a collaborative and growth-oriented environment that empowers individuals to reach their full potential.

Benefits

• Purpose-Driven Work: Make a tangible impact on the lives of patients by driving effective healthcare marketing campaigns.
• Collaborative Environment: Join a team of passionate and talented individuals who are leaders in their field.
• Growth Opportunities: Benefit from ongoing professional development opportunities and a culture that values continuous learning.
• Supportive Culture: We believe in work-life balance and offer a comprehensive benefits package to support your well-being.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Number of Employees: 5,001-10,000 employees