Associate Director/Director, Strategic Development & Advocacy (Thought Leader Engagement) -Retina/Ophthalmology- Southeast

ANI Pharmaceuticals • Princeton, NJ

7d • Remote

About The Position

This non-sales field based marketing role will report directly to the Senior Director, Ophthalmology Strategic Development & Advocacy as part of the Commercial Rare Disease Team at ANI Pharmaceuticals, Inc. This is an exciting opportunity to be part of our expanded presence in the retina, ophthalmology and eye-care space. The Associate Director/Director, Strategic Development & Advocacy (SD&A) holds a critical role in driving advocacy and support for ANI Rare Disease’s product portfolio in the Ophthalmology space. This entails proactively engaging national, regional and global Thought Leaders (TLs), forging strategic partnerships with advocacy organizations, and collaborating with relevant entities to gather insights on disease areas and treatment landscapes pertinent to ANI Rare Disease to help develop marketing strategy. Additionally, this SD&A role will collaborate with the Marketing Lead responsible for Commercial Advisory Boards and other consultancy arrangements. This includes establishing needs, selecting healthcare professional participants, and managing the contracting process. Furthermore, they will contribute to promotional Speaker Programs, assisting in speaker bureau member selection and serving as a primary point of contact for speakers in their geography. They will also be involved in sponsorships and Patient Advocacy Organizations engagement on behalf of marketing. As a distinguished business leader within the team, this individual is expected to excel in cross-functional collaboration, executing Thought Leader engagement plans, and initiating projects to address business needs. They should demonstrate a keen ability to anticipate market trends and uncover competitive intelligence to inform marketing strategy effectively. Success in this role hinges on a collaborative mindset, extensive experience in working with Thought Leaders, and a track record of driving results in alignment with ANI’s ethical business practices. Given the strategic focus on Ophthalmology, the Associate Director/Director should possess current expertise in this specialty area (Retina, Anterior Segment, Ophthalmic Therapeutics) with field marketing experience preferred. Upholding a commitment to excellence, this role demands a proactive approach to achieving business objectives while fostering a culture of collaboration and ethical conduct within the organization. Director-level candidates are expected to function as senior field leaders with responsibility for shaping regional strategy and influencing enterprise decision-making.

Requirements

• 10+ years of commercial experience in the pharmaceutical or biotech industry with a similar high-science therapeutic area in the rare disease market.
• 5+ years Retina/Ophthalmology therapeutic area expertise required
• Director-level candidates will be considered with a minimum of 2+ years of Retina/Ophthalmology experience if accompanied by equivalent field marketing role.
• Bachelor's degree in life sciences, pharmacy, or a related field (advanced degree preferred).
• Southeast location required with expected National coverage for conferences.
• Proven track record in developing and implementing Thought Leader strategies through compliant and engaging interactions via existing and meaningful relationships with key Thought Leaders.
• Field-based role requiring approximately 50–65% travel, including select evenings and weekends to support programs and congresses
• Travel expectations may vary based on territory and business needs.

Responsibilities

• Develop and implement corporate objective-based Thought Leader engagement plans to identify and gather insights from current and emerging Thought Leaders in dynamic markets.
• Track Thought Leader insights that impact the brand and provide feedback to identify market gaps and/or market opportunities to support the development of commercial and marketing strategy, initiatives, and resources.
• Act as the primary liaison between the company and Thought Leaders, representing ANI brand interests effectively and collaborating with ANI leadership and relevant functions.
• Ensure alignment with the vision and strategic imperatives set by the brand team, facilitating the implementation of corporate objectives.
• Manage regional and national conventions, congresses (e.g., ITU Thought Leader identifying), and commercial advisory boards supporting marketing initiatives.
• Identify, coordinate, and contract appropriate Thought Leaders to support fulfilling business needs including but not limited to approved consulting opportunities (e.g., Advisory Boards, training, etc.).
• Involved with Sponsorships and Patient Advocacy Organizations for the purpose of enterprise-wide coordination (not tactical) of specific functional activities.
• Support the development and execution of Speaker Bureau working with cross-functional teams to deliver high-quality Speaker Programs.
• Operate in accordance with ANI’s code of conduct and all policies and procedures, maintaining the highest standards of ethical conduct and compliance.

Benefits

• ANI Pharmaceuticals offers a variety of benefits to eligible employees, including health insurance coverage, life and disability insurance, retirement savings plans, paid leave programs, paid holidays and paid time off.
• Many of these benefits are subsidized or fully paid for by the company.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees