Associate Director/Director, Marketing, Portfolio (Hybrid)

Penguin Random House • New York, NY

395d

About The Position

The Associate Director/Director of Marketing at Penguin Random House will lead marketing campaigns for best-selling authors across multiple imprints, including Portfolio, Sentinel, Optimism, and Thesis. This role involves managing a small team, developing innovative marketing strategies, and collaborating with various stakeholders to enhance the visibility and sales of nonfiction titles. The position requires a strategic thinker with a strong background in book marketing and a passion for promoting diverse voices in literature.

Requirements

• Minimum five years prior experience in trade nonfiction book marketing, including creating and executing marketing campaigns for a variety of titles; Minimum 7 years prior experience to be considered for Director level
• Strategic and creative thinker with the ability to demonstrate, with examples, the execution of successful marketing campaigns from strategy through end-product
• Excellent copywriting and communication skills with talent to speak fluently and effectively with top authors and key stakeholders
• Previous experience with and enthusiasm for managing, mentoring, and developing junior talent through frequent, detailed feedback and encouragement
• Fluency in key marketing strategies and tools including email, social media, digital advertising, and influencer marketing
• Proficiency in analyzing sales, consumer insights, and other key marketing metrics
• Exceptional organizational skills with the ability to multi-task, prioritize, meet deadlines, and thrive in a fast-paced working environment
• Collaborative, curious reader, detail-oriented, pro-active
• Interest in and knowledge of book marketing, including current trends in nonfiction

Responsibilities

• Manages and mentors a small team of marketers responsible for a total of 30-40 title campaigns yearly.
• Works with junior marketers to create, communicate, and execute innovative and data-driven marketing campaigns for a variety of titles.
• Individually leads marketing efforts on 2-4 major titles per year.
• Collaborates closely with authors, agents, and colleagues in Editorial, Publicity, Sales, and Creative Marketing Services to communicate, refine, and execute marketing plans.
• Synthesizes best practices from past campaign learnings, and develop new marketing resources, tools, and strategies for future campaigns.
• Analyzes sales patterns, consumer insights, and other key marketing metrics to inform plans and promotions.
• Researches and explores new marketing tools, platforms, and strategies, and identify ways to harness current marketplace trends.
• Liaises with cross-divisional departments including Sales, Backlist, Ad/Promo, Corporate and Consumer Marketing, Consumer Insights, and Publishing Operations, to stay up to date on marketing insights, tools, resources, and policies.
• Collaborates with Associate Publisher to make departmental decisions around budget, assignments, policy, and process.

Benefits

• Medical/Prescription drug insurance
• Dental insurance
• Vision insurance
• Health Care/Dependent Care Flexible Spending Account
• Health Savings Account
• Pre-Tax and Roth 401(k)
• Short and Long-Term Disability Insurance
• Life/AD&D Insurance
• Commuter Benefits
• Student Loan Repayment Program
• Educational Assistance
• Generous paid time off

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Educational Services
• Education Level: No Education Listed
• Number of Employees: 251-500 employees