Associate Director, Digital Product Management - AI Products and Solutions

PUBLICIS GROUPE•Boston, MA

48d

About The Position

Digitas is seeking an Associate Director, Digital Product Management - AI Products and Solutions to drive technical innovation at the intersection of generative AI, data, and digital marketing. In this pivotal role, you will partner closely with internal stakeholders, sister agencies, and client teams to analyze their processes, uncover pain points, and map out opportunities for AI transformation. You'll explore and evaluate diverse sources of information - including structured data and unstructured content - to design and create bespoke agentic solutions tailored to each unique challenge. While generative AI will be a core focus, your toolbox will also include automation technologies, process/workflow optimization, and the development of new products or platform features. As an expert in Prompt Engineering, you will bring a deep understanding of how to harness and fine-tune generative models for optimal results. Your relentless curiosity and boundary-pushing mindset will drive you to experiment boldly and identify unconventional approaches that deliver measurable business impact. You will act as a thought leader and hands-on innovator, leveraging the latest advancements in technology to create practical, scalable solutions for our clients and internal teams. You will serve as a key client partner-managing ongoing Digitas AI product development, addressing customer inquiries, and ensuring clients receive exceptional value and support. Your people skills will be equally important as your technical knowledge. Your top-notch communication skills and client-centric mindset will foster strong relationships, solve real client problems leading to client satisfaction, and encourage long-term engagement with our AI solutions.

Requirements

7+ years in a Product Manager, Product Owner, or Business Analyst role, with significant digital/technology project experience.
4+ years consulting or working in a digital agency environment.
Bachelor's degree (or equivalent) in Business or Technology related field preferred
Robust expertise in Artificial Intelligence and Generative AI, with hands-on experience in designing, deploying, and optimizing solutions.
Proven capability in system/business analysis and driving product development from ideation to launch.
Proficient in modern AI platforms, tools, and the digital/software development lifecycle.
Excellent analytical, creative problem-solving, and critical thinking skills.
Exceptional communication, presentation, and interpersonal abilities.
Demonstrated leadership in managing multidisciplinary teams and fostering innovation.
Adaptability to handle risk, change, and feedback while maintaining composure under pressure.

Responsibilities

Drive the end-to-end discovery, strategy, and delivery of AI-powered projects using our bespoke generative AI platform.
Architect, prototype, and implement innovative solutions across diverse business use cases.
Collaborate with cross-disciplinary teams-including designers, developers, and strategists-to ideate, develop, and launch new products and experiences.
Partner with clients to understand their evolving generative AI needs, and proactively identify opportunities where generative AI or technology can support their business goals.
Lead requirements gathering, use case documentation, and define acceptance criteria in partnership with clients, stakeholders and development teams.
Guide teams, including Product Managers, Engineers, and QA Analysts, across the full software development lifecycle (SDLC), ensuring high-quality, timely delivery.
Conduct technology audits, vendor analyses, and help define product roadmaps and technical strategies.
Be a subject matter expert in prompt engineering and generative AI best practices, offering hands-on guidance and training to clients to maximize the value of the platform.
Present complex technical concepts to both technical and non-technical audiences with clarity and confidence.
Develop and lead hands-on training for clients and internal users, empowering adoption of the platform.
Stay current with the latest advancements in AI and emergent technologies, identifying opportunities for new functionality and improvement.
Maintain strong organizational, time-management, and risk-mitigation practices in a dynamic, fast-paced environment.
Flexibility working with international timezones