Associate Director, Digital Media

the COOL company • NY

101d

About The Position

We are seeking an experienced and strategic Associate Director, Digital Media to drive our strategy and execution for delivering strong performance for our clients through digital media campaigns including Paid Search, Paid Social, and Programmatic (including CTV, OLV, Display, Native, Audio & more). This person will also play a key role in managing senior-level client relationships. This individual will oversee digital media strategy across key accounts, guide a team of high-performing specialists, and serve as a trusted advisor to C-suite and VP-level clients. The ideal candidate combines deep expertise across all digital media channels with exceptional leadership and communication skills. You thrive in high-stakes environments, are passionate about performance marketing, and understand how to translate complex data into strategic business decisions.

Requirements

• 7+ years of hands-on digital media experience, ideally in an agency or fast-paced environment.
• Successful track record building and maintaining productive, strategic relationships with senior-level clients.
• Proven success in leading multimillion-dollar digital budgets with a focus on driving performance and ROI.
• Deep knowledge of platforms such as Google Ads, Meta Ads, DSPs, SSPs, and BI tools e.g.: Looker.
• Strong analytical skills and comfort with attribution models, forecasting, and measurement.
• Exceptional presentation, communication, and storytelling skills.
• Experience leading, mentoring, and developing high-performing teams.

Nice To Haves

• Experience utilizing AI tools to improve team efficiency or campaign performance.

Responsibilities

• Lead the development, implementation, and optimization of digital media strategies across multiple clients and industries.
• Own channel performance metrics (ROAS, CPA, CTR, CVR, etc.) and ensure continuous improvement.
• Leverage data, audience insights, and market trends to inform optimizations, testing strategies and future planning.
• Serve as the primary strategic advisor for senior clients, including CMOs, VPs of Marketing, and other executive stakeholders.
• Build and maintain strong, trusted relationships through proactive communication, business-focused reporting, and strategic recommendations.
• Present campaign insights, performance updates, and strategic plans in executive-level meetings.
• Translate marketing metrics into business KPIs to demonstrate value and ROI.
• Manage and mentor a team of digital media managers and specialists.
• Partner with Sales and Client Service teams to ensure collaboration.
• Foster a culture of curiosity, accountability, and high performance.
• Collaborate closely with cross-functional teams including Analytics, Creative, Paid Social, and Account Services.

Benefits

• Competitive Salary
• Health, Dental and Vision Insurance
• Annual Performance Bonus
• Paid Time Off
• Company Holidays
• Flexible work schedule
• 401k

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 51-100 employees