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The Crummer Graduate School of Business is seeking an Associate Director, Digital Marketing and Content Strategy to optimize digital marketing efforts focused on mid level career executives and graduate business admissions. The ideal candidate will collaborate closely with the MBA program Admissions team, and the executive education sales and partnership teams to enhance lead conversion, ensuring seamless alignment between marketing strategies and enrollment conversion goals. This role is instrumental in shaping a data-driven marketing approach and driving innovative, impactful campaigns tailored to clients and prospects seeking either an MBA or an executive education program. This individual will have deep expertise in digital marketing strategy, content development, and creative campaign writing and analytics. They will lead efforts to refine audience targeting, optimize user journeys, and create compelling campaigns that resonate with prospective students and mid-career level professionals. This candidate brings a strong foundation in strategic content creation along with operational digital marketing and execution abilities. This individual will understand how to tell compelling stories across digital touchpoints and will manage Crummer's digital brand presence across all platforms. This position requires someone with both creativity and strategic rigor, capable of transitioning Crummer from a 'Random Acts of Content' model to a robust, strategically aligned storytelling content framework.
