Associate Director, Digital Content

Alzheimer's Association® • Dunwoody, GA

20h • $80,000 - $100,000 • Remote

About The Position

The Associate Director of Digital Content is responsible for managing content
strategy, production, review and iteration for content on alz.org and other
sites managed by the Alzheimer’s Association, particularly the ALZPro platform.
This position specifically creates and evolves products and tools for health
systems, medical affairs, clinicians and grants that support the rural health
strategy. This role excels in documentation, governance, organizing lifecycles
of content in editorial calendars and executing vital maintenance. The Associate
Director creates effective digital copy while adhering to editorial standards,
accessibility and other requirements. This person considers SEO, user feedback,
analytics and other data to make creative and strategic decisions on digital
products and pages. Throughout the content creation process, this position
collaborates with Digital Strategy team members in user research, UX/UI, design
and development, as well as SMEs and business owners throughout the
organization.

This is a grant funded position

Requirements

• Bachelor’s degree in Journalism, Library Science, Communications, Marketing or related field
• 5-7 years progressive experience defining, developing and evolving digital content
• Cares about the written word, language and storytelling on a digital platform.
• Is a strong writer, editor and leader who is comfortable owning decisions and projects.
• Understands clinical terminology and has experience writing for providers or payers. 
• Has experience creating and iterating on macro (site-wide) and micro (page-specific) content strategies.
• Compiles inventories, audits, matrices and other content strategy documentation for governance.
• Knows how to inform strategic decisions, information architecture, content governance, taxonomies and accessibility.
• Possesses expertise in SEO and analytics to drive decisions and optimize content.
• Works within a content management system (our CMS is Kentico).
• Is highly organized, motivated and detail-oriented. Manages multiple projects and tasks simultaneously in a fast-paced environment.
• Possesses excellent communications skills and the ability to collaborate with people at all levels of the organization.
• A motivated and strategic thinker who can navigate ambiguity and problem solve.
• Expertise in translating and clarifying complex information and concepts for laypeople.
• A leader who's comfortable owning decisions, presenting ideas and finding alignment.
• Is proficient in AP Style.
• Is a collaborative, goal-oriented team player.
• Has working knowledge of HTML.
• Sedentary work (90%)
• Travel (10%)

Nice To Haves

• Experience working with nonprofits or volunteer health organizations is a bonus.

Responsibilities

• Shape content strategy to support our mission pillars and ensure that content is found at point of need for multiple audiences. (10%)
• Audit and refresh alz.org to maintain user-centric content. (5%)
• Create digital content as well as repurpose print and other source material for the Association's websites. (15%)
• Test and QA as part of the content development process before publication. (5%)
• Plan strategic content iteration through the lifespan of programs, initiatives and events. (20%)
• Manage communication, feedback and approvals with stakeholders. (15%) 
• Develop and maintain documentation for governing alz.org, including sitemap, ownership matrix, process and policies. (5%)
• Develop and evolve direction documents for designers and developers. (10%)
• Work with user research, UX, visual design and developers to create best practice solutions that engage users. (10%)
• Proactively identify areas for improvement based on user needs and business opportunities. (5%)
• Review and interpret data to inform recommendations and strategies.
• Audit and refresh alz.org to maintain user-centric content.
• Proactively identify areas for improvement based on user needs and/or engagement opportunities, and work into the overall schedule.
• Other duties as assigned

Benefits

• Employees working 24 hours/week or more are eligible for a comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays and Paid Family Leave, as well as an annual Cultural & Heritage Day and Volunteer Day of their choosing.
• They are also eligible for our gold standard 401(k) retirement plan.
• Full time employees (37.5 hours/week), will enjoy all of the above plus an annual School Visitation Day and an Elder Care Facility Day of their choosing.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1-10 employees