Associate Director, Digital Communication

PepGen•Boston, MA

1d•$145,000 - $200,000

About The Position

PepGen is hiring an Associate Director, Digital Communication to develop and execute our digital communications strategy across multiple channels to support patient advocacy, clinical trials, and medical affairs. This role reports to the Vice President, Clinical Science. In this role you will work closely with multiple teams at PepGen, including Regulatory, Patient Advocacy, Clinical Operations, Medical Affairs, Corporate Communications, Legal, and Information Technology. With your strategic and effective digital communication, you will grow PepGen’s global digital presence, brand awareness, and online identity through internet marketing and advertisement, content development, social media engagement, and online branding.

Requirements

6+ years of experience in digital communication strategy and execution within the biotech industry to support patient outreach, clinical trials and enrollment, investor outreach and/or medical community and KOL engagement.
Experience with digital communication and content creation across multiple channels including websites, social media, digital marketing campaigns (web, email, traditional), and internet advertisements.
Working knowledge of the regulatory requirements for global regulatory agencies (FDA, EMA, Health Canada, etc.) and the biotech industry, including but not limited to 21 CFR, GxP, HIPAA, GDPR, etc.
Experience working in a clinical trial stage biotech company and deep understanding of the digital communication channels and opportunities to support drug development operations for clinical operations, patient advocacy, and regulatory.
Understanding of clinical trial operations, clinical trial participant experience, and recruitment behaviors, and demonstrated experience using digital communication techniques to support enrollment in clinical trials.
Strong understanding of social media strategy and tactics for optimal messaging, branding, and placement across major social media platforms.
Experience with digital communications for a global audience, especially within countries and regions where PepGen is conducting clinical trials.
Demonstrated ability to execute on digital strategy and operationalize new digital communication and channels, as well as an ability to manage multiple projects, prioritize, and work independently.
High level understanding of paid search placement, paid search marketing, and SEO.
Proficiency in measurement of performance and penetration of digital communication, including internet, website, and social media metrics.
Excellent communication skills with the ability to explain digital concepts to non-digital stakeholders.
BA/BS or equivalent degree with a STEM focus

Responsibilities

Develop and execute strategy for global digital communication across multiple channels, including social media platforms, corporate and clinical trials websites, digital marketing, and online and traditional advertisements.
Ensure digital communication is aligned with goals for corporate, clinical trials, patient engagement, and medical community outreach.
Partner with Regulatory, Patient Advocacy, Clinical Operations, Medical Affairs, Corporate Communications, Legal, and Information Technology on internal governance processes to ensure all digital communications meet privacy, regulatory, compliance, legal and technical requirements (21 CFR, HIPAA, GxP, GDPR, etc.)
Ensure all digital communications meet any additional global digital regulations, platform-specific content rules, and best practices for content and formats (web, mobile, browsers, SMS) across digital channels and devices.
Generate and update content for the company website, clinical trials websites, and social media platforms to be distributed across global digital channels, ensuring consistent messaging and branding for optimal user experience.
Develop social media strategy, improve content and communication for existing social media accounts, and identify new social media platforms for messaging to extend PepGen’s reach to the communities that we serve, including clinicians, scientists, advocacy groups and other stakeholders.
Partner with content creators in Patient Advocacy and other internal stakeholders to optimize the delivery of their content into the various digital channels and platforms.
Drive digital engagement with global populations of people living with conditions across the company’s portfolio and with medical communities to support clinical trial awareness and enrollment, patient advocacy initiatives, and medical affairs activities.
Deliver timely digital communication to promote awareness of internal progress and developments to all relevant stakeholders.
Manage the relationship with vendors and partners who provide digital communication services to PepGen and confirm delivery and quality of those services.
Maintain awareness of digital channels and competitive communication across populations with conditions in PepGen’s portfolio.