Associate Director, Digital and Omnichannel Marketing

Corcept Therapeutics•Redwood City, CA

71d•$215,000 - $253,000

About The Position

Corcept is leading the way in the research and development of cortisol modulators, molecules that regulate cortisol activity at the glucocorticoid receptor (GR). To date, we have discovered more than 1,000 selective proprietary cortisol modulators. In 2012, we received FDA approval of Korlym (mifepristone), the first approved treatment for hypercortisolism (Cushing's syndrome). Today, our team and collaborators continue to unlock the possibilities of cortisol modulation as a way to treat serious diseases. With more than 30 ongoing studies across a wide range of disease areas, including endocrinology, oncology, metabolism, and neurology, we remain dedicated to advancing the possibilities of cortisol modulation. What began as a ripple of scientific truth is now poised to unleash a sea change of discovery representing a fundamental shift in the way we understand and treat disease. The Associate Director, Oncology Digital and Omnichannel Marketing will serve as a strategic leader driving the digital and omnichannel launch strategy for Corcept's first oncology product, relacorilant, in platinum-resistant ovarian cancer. Reporting to the Vice President of Oncology Marketing, this individual will develop and operationalize Corcept's digital engagement model, leading the design, implementation, and continuous optimization of omnichannel programs that deliver a personalized and seamless customer experience. This role will drive strategy and execution, collaborating closely with cross-functional partners in Commercial, Medical Affairs, Market Access, Insights & Analytics, and IT to ensure governance, technology integration, and measurable business impact.

Requirements

7+ years of progressive marketing experience in life sciences, digital agency marketing, or medtech product management with pharmaceutical industry experienced preferred. Oncology experience a plus
Deep understanding of omnichannel marketing strategy, execution, and performance optimization, with a track record of delivering measurable business impact
Expertise and hands on proficiency working with marketing technology platforms (e.g., Salesforce Marketing and Data Cloud, Veeva) and website platforms
Experience with digital and off-line/traditional non-personal channel delivery, media planning & placement, peer-to-peer programming, and event marketing
Demonstrated ability to apply data-driven insights to optimize omnichannel marketing strategies and digital user experiences, improving engagement and conversion across platforms
Knowledge of personalization and AI-driven content delivery tools, customer journey mapping, and optimization frameworks
Experience in customer journey mapping and optimization
Excellent project management, presentation and communication skills
Ability to influence and lead cross-functional teams in a fast paced, growth-oriented environment
Understanding of regulatory and compliance requirements in pharmaceutical marketing
Bachelor's degree in Marketing, Business, Life Sciences or related field; MBA or advanced degree a plus

Responsibilities

Lead development and implementation of omnichannel marketing plans that drive individualized customer engagement, in close collaboration with HCP and Patient Marketing. Partner with Sales Leadership to ensure alignment with sales strategy and frameworks. Serve as the marketing lead for omnichannel governance and cross-organizational coordination
Design and deploy omnichannel campaigns leveraging the technology stack. Partner with the Insights and Analytics team to lead the end to end process of audience targeting, activation, and optimization of automated journeys. Ensure data-driven, timely, and compliant campaign execution that enhances customer engagement and brand impact
Lead the process for defining user and business requirements for the marketing technology stack, ensuring alignment of tools, processes and implementation timelines. Collaborate with the Insights and Analytics team to ensure integration of marketing technologies to support campaign execution. Remain current with digital and omnichannel innovations in the pharmaceutical industry, proactively identifying opportunities to pilot and scale new approaches and technologies
Partner with the Insights & Analytics team to design and optimize customer journeys - developing overall customer journey maps (HCP, Patient) aligned with brand objectives and audience insights (key touchpoints, pain points, personalization opportunities), communication of insights and recommended actions to the Oncology Leadership Team, and supporting cross-functional initiatives to optimize
Manage media agency partners to develop and execute campaigns across search, display, social, and programmatic channels which are aligned to the omnichannel strategy. Monitor performance across channels and devise strategies for channel and site optimization, utilizing data-driven insights to enhance effectiveness. Partner with the Insights & Analytics team to deliver regular reports and insights to senior stakeholders to guide decision-making to optimize omnichannel orchestration
Lead the development and optimization of branded and unbranded websites in collaboration with internal teams and agency partners. Monitor performance analytics to enhance digital experience, traffic, engagement, and conversion.
Design and lead pilot programs and test campaigns to evaluate new channels, content formats, technologies, and engagement strategies
Model and promote Corcept's key principles, collaborating effectively, embracing possibilities, following the data, and leading by doing, to build a culture of accountability, innovation, and trust

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