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The Associate Director, Demand Generation will lead the execution of digital marketing initiatives to drive awareness, engagement, and trial of ZOLL Itamar's products and services. This role is responsible for developing and implementing a comprehensive digital marketing strategy across the North American region to unlock growth, expand market potential, and enhance the profitability of the Itamar portfolio. The role reports to the Senior Director, North America Commercial Marketing and directly manages the Manager, Demand Generation.