Associate Director, Data and Insights

Omnicom Media Group US•New York, NY

40d•$90,000 - $110,000•Hybrid

About The Position

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe. Optimum Sports is the dedicated sports marketing agency within OMG. Unlike traditional sports marketing agencies, Optimum Sports operates in both the Sports Sponsorship and Sports Media landscapes. With the combination of both disciplines under a single offering, Optimum Sports is able to provide its clients with unique and advantageous marketplace leverage through which it delivers cohesive, multi-platform sports marketing strategies. Ingrained with the latest research and ROI tools, Optimum Sports facilitates everything from Ideation to Execution to Actualization. Our approach integrates media, investment, property, and insights to develop strategy, manage negotiation and execution, and evaluate performance of partnerships. Established in 2003, we continue to innovate in the sports marketplace and build solutions for our constantly evolving world. The Associate Director reports directly to the Director, attending to client-specific research to further the client’s understanding of the sports media trends and marketplace.

Requirements

Undergraduate degree required
7+ years of experience in media or similar field
High level of proficiency/interest in data cleaning, management, and analysis
Experience with data common to the media/marketing industry, i.e Nielsen, survey, etc.
Experience with data cleaning patterns/tools (Power Query, SQL, etc.) and data visualization software (PowerBI, Tableau, Looker, etc.)
Strong ability to effectively communicate insights via data analysis in both written and verbal settings
Expert in industry knowledge and understanding of sports marketing vernacular and trends
Ability to work well under pressure and deliver assignments under deadline
Ability to communicate with clients and internal strategy/investment teams effectively and intelligently
Efficiency, organization, and ability to handle multiple tasks
Strong interest in collegiate and professional sports

Responsibilities

Identify, investigate, and visualize relevant viewership and consumption trends in the sports media marketplace, nationally and locally
Manage custom databases for general agency use
Design visualizations to convey data-driven insights supported with appropriate research
Develop broad understanding of clients’ businesses and needs
Proactive in identifying new projects and business opportunities with existing and prospective clients
Works in direct cooperation with respective strategy, investment and property teams
Manages junior staff (at any point 2-4 personnel) and is involved with evaluation of existing staff and consideration of potential employees
Responsible for continual briefing of unit Directors for the purpose of keeping their engagement in client initiatives, as well as for managing demands of Directors
Travel is occasionally required for presentations, meetings and other client or industry events