Associate Director, Data and Analysis

Publicis Groupe • Boston, MA

382d • $110,580 - $166,430

About The Position

The Associate Director of Data and Analysis at Digitas is responsible for leveraging data-driven insights to fuel strategic growth for clients. This role involves leading teams to develop innovative marketing strategies, managing client relationships, and fostering a collaborative environment to achieve ambitious outcomes through data utilization.

Requirements

• 7-9 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
• Strong client relationship and communication skills, with experience managing multiple projects across teams
• Experience managing a team
• Strong analytical, critical thinking, and problem solving skills
• Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
• Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
• A four-year college degree; advanced degree is a plus
• Passion for online advertising and emerging trends in the digital landscape
• The ability to thrive in a fast-paced and deadline-driven environment

Responsibilities

• Acting as a key partner for the client and internal teams by implementing conceptual data frameworks and developing effective marketing strategies
• Expanding client work, including building recommended approaches and scope
• Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
• Fostering creative thinking around how we use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce)
• Managing efficient execution of projects, including the implementation of best practices
• Building a collaborative team environment, including participation in department-wide training efforts and fostering employee career growth

Benefits

• Medical coverage
• Dental insurance
• Vision insurance
• Disability insurance
• 401k
• Paid time off

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees