Associate Director, Customer Experience Marketer

Alkermes • Waltham, MA

84d

About The Position

The Customer Experience Marketer is a strategic partner to the Brand Marketing team, responsible for defining the customer experience strategy and designing tactical omnichannel marketing plans across multiple audiences, including healthcare professionals (HCPs) and consumers. This role combines a deep understanding of omnichannel marketing with strong cross-functional collaboration skills to design and optimize data-driven, insight-led customer experiences that align with brand strategy and drive business growth. This role will also be responsible for advancing omnichannel orchestration capabilities across the organization by leading cross-functional initiatives and educating stakeholders on tools and best practices.

Requirements

• Deep understanding of omnichannel marketing principles.
• Strong cross-functional collaboration skills.
• Experience in designing and optimizing customer experiences.

Responsibilities

• Define the customer experience strategy in collaboration with the Brand Marketing team.
• Design tactical omnichannel marketing plans for various audiences, including HCPs and consumers.
• Optimize data-driven, insight-led customer experiences that align with brand strategy.
• Lead cross-functional initiatives to advance omnichannel orchestration capabilities.
• Educate stakeholders on tools and best practices for omnichannel marketing.

Benefits

• Hybrid working environment with flexibility (60% in office, 40% from home)

What This Job Offers

• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees