Associate Director, CRM and Marketing Operations – Tepper School of Business

Carnegie Mellon University • Pittsburgh, PA

93d

About The Position

The Tepper School of Business at Carnegie Mellon University is seeking a tech-savvy, collaborative, and solutions-oriented CRM and Marketing Operations Associate Director to support their graduate efforts. This role serves as a point of contact for marketing operations within the Slate CRM system used across graduate programs, helping to implement, optimize, and maintain marketing strategies and email campaign workflows. This position reports to the Director of Admissions, Marketing and Communications and works directly with the Masters programs to support admissions marketing operations such as event creation, email deployment, and marketing strategy. As an important member of various graduate teams, the Associate Director will work cross-functionally with admissions counselors, the Tepper marketing staff, and web team (when necessary). In doing this, the incumbent will be in charge of streamlining systems, implementing Slate email marketing campaigns, and developing data-driven insights to guide strategy and improve student experience.

Requirements

• Bachelor’s degree required.
• 5-8 years of experience in academic recruiting and/or admissions required.
• 3+ years of experience in Slate by Technolutions, particularly in a higher education setting preferred.
• Strong understanding of CRM functionality, student recruitment, admissions, and enrollment workflows.
• Excellent problem-solving skills with a keen attention to detail.
• Ability to self-start and manage multiple projects and deadlines effectively.
• Strong interpersonal and communication skills; able to work across departments and with users of differing levels of expertise.
• Demonstrated ability to think critically, ask thoughtful questions, and propose innovative solutions.
• Proficiency in Google Suite and Microsoft Office tools.
• Ability to manage confidential information with discretion.

Nice To Haves

• A combination of education and relevant experience from which comparable knowledge is demonstrated may be considered.

Responsibilities

• Manages CRM in Slate for graduate business programs, using existing email content based on the Communication Plan created by the Director of Marketing.
• Implements event creation within the Slate system based on the existing recruitment plan and sends promotional email messages to specific targets using the CRM.
• Regularly uploads leads in accordance with established standards and procedures, ensuring timely inclusion in corresponding communication plans.
• Works with the Director on the execution of admissions marketing strategies.
• Coordinates specific activities to meet objectives and support the goals of the admissions office.
• Evaluates MBA and MS applications and makes recommendations for action to the Admissions Committee.
• Conducts behavioral interviews as part of the candidate evaluation.
• Analyzes and synthesizes a large amount of often conflicting data including undergraduate transcript, test scores, professional history, letters of recommendation, extracurricular involvement, essays, and interview report.
• Meets with visiting prospective students to advise them on graduate management education opportunities at Carnegie Mellon.
• Provides advice and counsel to faculty, students, and/or staff regarding the admissions process.
• Responds to routine and non-routine inquiries from applicants concerning the application process, notification, financial aid information, visa requirements, conditions, and program requirements.
• Attends recruitment receptions in select cities throughout the country to increase Tepper’s Masters Programs visibility and attract higher quality applicants.
• Collaborates and liaises with other offices within the department in the updating, execution, and maintaining of the admitted student platform.
• Prepares and presents reports on admissions trends, activities, and outcomes using Slate.
• Provides technical and strategic support in onboarding new drip campaigns into Slate or expanding functionalities of existing programs.
• Plays a key role in evaluating and improving recruitment and admissions strategies through systems and analytics.
• Implements new Slate functionality as it becomes available to keep the system current.
• Performs other duties as assigned.

Benefits

• Comprehensive medical, prescription, dental, and vision insurance.
• Generous retirement savings program with employer contributions.
• Tuition benefits.
• Ample paid time off and observed holidays.
• Life and accidental death and disability insurance.
• Free Pittsburgh Regional Transit bus pass.
• Access to Family Concierge Team to help navigate childcare needs.
• Fitness center access.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees