Associate Director, Consumer Media Strategy & Execution - US Kidney
About The Position
Associate Director, Consumer Media Strategy and Execution will lead the development and execution of comprehensive media strategies to enhance the digital presence and engagement plan as a critical part of the US Consumer Marketing team within the US Kidney Business Unit. This role will focus on designing the consumer media plan around a focused understanding of the patient journey with disciplined follow through and drive for optimizing patient experience. The ideal candidate will have a strong background in media planning, media buying, analytics measurement, as well as channel selection and optimization.
Requirements
- Experience in Consumer Marketing
- Proven experience in media strategy development and execution
- Strong understanding of influencer strategies
- Excellent leadership and communication skills
- Proficiency in media planning and media buying
- Strong analytical skills with the ability to measure and optimize KPIs
- Experience in channel selection and optimization
- Ability to collaborate effectively with cross-functional teams and external partners
- Bachelor's degree in marketing, business, or scientific degree
- Typically requires 8 years of experience or the equivalent combination of education and experience
Responsibilities
- Oversee media planning and media buying activities to ensure effective allocation of resources
- Spearhead mining of patient media consumption behaviors and insights that will deliver reach, drive impact, and eliminate waste
- Synchronize with Associate Director, Digital Marketing to engineer and track consumer ecosystem performance, aligned to business objectives
- Serve as the DRI for day to day media agency relationships, translating key business goals to actionable media objectives
- Define and oversee digital measurement frameworks, inform targeting, implement optimizations and strategies
- Select and optimize channels to maximize reach and engagement
- Collaborate with technology partners to integrate digital technologies and enhance marketing strategies, remain external facing to bring novel technology solutions to the team
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What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
5,001-10,000 employees
