Associate Director, Consumer Marketing

Cristcot

About The Position

The Senior Manager, Consumer Marketing will support Cristcot’s inaugural UC therapy launch, ensuring alignment with brand strategies and delivering transformative outcomes for patients. The Senior Manager, Consumer Marketing will be an integral member of the growing Marketing team and will be instrumental in leading educational as well as promotional activities across the patient journey. They will take a central role in planning, development, and implementation of consumer-focused campaigns and content, working cross functionally to ensure an integrated and timely execution of patient engagement strategies supporting commercial objectives. Primary Relationships Within Cristcot, the Senior Manager, Consumer Marketing will collaborate closely with the broader marketing team (HCP Marketing, Market Access Marketing) as well as with the cross functional Commercial team. Outside Cristcot, the Senior Manager, Consumer Marketing will engage with external vendors and priority stakeholders such as advocacy organizations and key customers. The activities of the Senior Manager, Consumer Marketing will include, but are not limited to:

Requirements

Bachelor’s degree required; advanced degree(s) a plus
5+ years pharmaceutical marketing experience
Demonstrated ability to quickly understand complex markets, disease states, competitive landscapes and relevant market dynamics
Strong analytical and project management skills, and oral and written communication skills
Effective cross-functional collaboration with internal stakeholders and external vendors is essential
Creative thinking, enterprising spirit, and thrives in a highly dynamic environment
Demonstrates resourcefulness and agility
Ability to travel up to 20-30%

Nice To Haves

Prior pharmaceutical and/or device launch experience strongly preferred; experience in GI or immunology therapeutic areas a plus
Priority consideration will be given to applicants who reside within the Central and Eastern time zones.

Responsibilities

Prioritize, develop and implement consumer marketing campaigns and tactics across traditional, digital, and emerging media for DSE campaign and future brand launch
Align and orchestrate an omnichannel experience across the patient journey, including brand messaging, creative strategy, business rules/requirements and KPIs for maximum impact in collaboration with cross-functional and agency partners.
Ensure DTP/DTC strategies, creative, messaging, and tactics are aligned with key insights, brand strategy, patient journey, and HCP strategy
Maintain deep understanding of patient insights, journey, and segmentation strategies and apply insights to optimize both campaign performance and customer experience.
Support adherence and persistence initiatives, including patient support programs, mobile tools, and creation of educational resources.
Serve as a critical stakeholder in the development of brand strategy and tactical planning with cross-functional stakeholders - priority contributor to tactical planning and lead execution for consumer marketing initiatives, ensuring alignment with annual brand plans, budget allocations, and performance goals.
Develop and manage marketing timelines to ensure timely delivery of campaigns and assets across channels.
Champion marketing materials through the review process and ensure alignment with compliance, regulatory and legal requirements.
Ensure DTP/DTC initiatives and digital programs comply with all data privacy and regulatory requirements
Support patient advocacy initiatives, including but not limited to strategic partnerships and sponsorship opportunities
Build strong cross-functional relationships within the organization
Manage agency partners and vendors, providing clear direction, feedback, and accountability for deliverables and timelines
Monitor competitive landscape and emerging trends to inform implications to campaign strategy and execution, as well as innovation opportunities
Develop and manage contingency plans and risk mitigation strategies for campaign execution
Collaborate with insights and analytics teams to generate patient insights, evaluate effectiveness, and optimize messaging mix
Own tactical performance evaluation and reporting to synthesize insights and recommendations for optimization
Drive innovation by identifying opportunities to pilot emerging technologies and/or new engagement models in support of consumer marketing strategy
Develop and execute integrated consumer marketing campaigns from strategic planning through performance evaluation across traditional, digital, emerging media
Align messaging and creative assets across all omnichannel engagements to deliver on brand strategy
Apply data-driven insights to optimize campaign performance
Contribute to brand planning and ensuring alignment with annual brand plans, budget allocations, and performance goals
Shepherd marketing materials through PRC process, tracking review progress and driving compliance and efficiency
Monitor competitor activities and emerging trends, and assessing implications and recommendations
Drive innovation by identifying and proposing emerging technologies or engagement models, as well as planning and executing small-scale pilot programs