Associate Director, Consumer Marketing – Botox Cosmetic (Irvine, CA)

Allergan Aesthetics•Irvine, CA

2d•Onsite

About The Position

The Associate Director, Consumer Marketing is responsible for managing the execution of brand campaigns and initiatives that attract, engage, and retain Botox Cosmetic consumers and build brand equity. This role is responsible for overseeing the development of messaging, creative, media (TV, digital, social—paid and organic), websites, and ensuring alignment across all consumer touchpoints. The Associate Director serves as the day-to-day owner of essential marketing plans for Botox Cosmetic, partnering cross-functionally and providing clear direction to both internal teams and external agencies to drive brand growth. This individual excels at cross-functional alignment, manages significant marketing budgets, and ensures all programs deliver on brand awareness, consideration, and conversion objectives.

Requirements

Bachelor’s degree in Marketing, Business, or related field required; MBA or related Master’s degree preferred.
8+ years of consumer marketing/brand management experience.
Demonstrated success in leading large-scale, omnichannel consumer marketing campaigns.
Strong experience managing creative and media agencies
Ability to set vision, drive alignment, and foster collaboration
Proven portfolio or track record of developing successful integrated content campaigns across multiple digital channels.
Demonstrated expertise in content creation for digital (organic and paid), including strong visual and storytelling abilities.
In-depth knowledge of performance metrics and optimization techniques for both organic and paid content, leveraging data to inform content strategy.
Solid business acumen and ability to translate business and brand strategy into marketing programs
Excellent communication and interpersonal skills, with proven ability to influence and inspire cross-functional teams
Strong business acumen and analytical mindset
High level of organizational and project management skills
Financial stewardship with experience managing sizable budgets
Organized, self-starter with a positive, can-do attitude and solutions mindset
Ability to thrive in a fast-paced, matrixed environment
Willingness to travel as required

Nice To Haves

Experience in aesthetics, beauty, fashion, wellness, or CPG marketing preferred.

Responsibilities

Assist with the annual brand planning process for Botox Cosmetic consumer marketing, translating business objectives into effective marketing strategies and initiatives
Oversee development and execution of integrated marketing campaigns across TV, digital, social, print, influencer, PR, partnerships, web, CRM, and earned media that drive consumer acquisition.
Direct collaboration with creative and media agencies, ensuring clear priorities, high-quality deliverables, alignment with brand voice, messaging, funnel-based objectives, and website high value actions and adherence to timelines and budgets
Manage media mix with media teams and oversee media planning and optimization, leveraging analytics to maximize ROI and inform optimizations.
Provide strategic content development guidance to the brand team, championing innovation and best-in-class content and campaign strategy across paid and organic channels
Own the measurement and reporting structure for all campaigns, ensuring robust KPIs and data-driven insights to optimize future efforts
Act as the primary liaison with Regulatory, Legal, Medical, and Compliance to ensure all initiatives meet internal and external standards
Manage cross-functional teams to execute flawless, consistent, and impactful brand experiences across all channels
Manage the brand website strategy and oversee continuous user experience optimization in partnership with digital teams
Manage consumer marketing budget and stewardship of POs
Drives management of brand line extensions and collaborates cross-functionally to develop strategy, positioning, and go-to-market (GTM) plans.
Present key initiatives, performance results, and insights to executive leadership and other stakeholders.
Manage, coach, and develop direct reports; foster a high-performance team culture